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Lincoln plans pilot subscription service for pre-owned vehicles

Lincoln's foray into the world of monthly subscriptions will follow the mold of Ford's Canvas program and launch a pilot service offering a range of pre-owned 2017 Lincoln vehicles in West Los Angeles and the San Francisco area. Lincoln first announced plans for a subscription service on the sidelines of the L.A. Auto Show. The luxury automaker says its new service will allow customers to have a vehicle "as if it were their own," with a monthly payment that covers a prescribed mileage package and includes comprehensive insurance, warranty, maintenance and roadside assistance. It'll be based on Ford's nearly year-old Canvas program, also offered in the Bay Area and West Los Angeles. It offers pre-owned Ford vehicles on a monthly subscription basis, including insurance, maintenance and warranty coverage. Terms for that program are one to 12 months, with an ability to swap cars at any time. While Lincoln didn't announced pricing or a start date for its own subscription program, Canvas' existing service starts at $400 a month, not including tax and depending on vehicle and other options, for pre-owned Ford vehicles. Ford in February said its Canvas fleet has more than 600 customers who've logged more than 3 million miles in the two markets. Lincoln joins a growing list of automakers including Volvo, Cadillac and Porsche who are offering monthly subscription services as an alternative to traditional ownership or leasing. The subscription service will also come with Lincoln's Pickup & Delivery program, in which a valet picks up a customer's vehicle for service at any location and provides them with a loaner Lincoln before returning their vehicle. Lincoln also reiterated its plans to expand its Lincoln Personal Driver service first piloted in San Diego and Miami to Dallas, saying it will soon be integrated into the Lincoln Way mobile app. The service, previously called Lincoln Chauffeur, allows customers to call on a screened personal driver who can also assist with errands while the customers attend to other matters. The luxury brand is emphasizing "warm, human and effortless" services as a way to differentiate itself from its competitors. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

Junkyard Gem: 1977 Lincoln Continental Mark V

For the 1977 model year, Ford debuted the new Lincoln Continental Mark V, one of the biggest of the personal luxury coupes that were all the rage during the era. While 400 pounds lighter than its Mark IV predecessor, the Mark V was still a thirsty, 4,652-pound symbol of American exceptionalism. Here's an example of a first-year Mark V, spotted in a San Francisco Bay Area self-service wrecking yard. If we are to judge from the sun-baked interior, top-down rust, and moss growing on the bodywork, this car spent at least 20 years decaying outdoors before coming here. Still, flashes of its original opulence may be seen here and there. For example, the Cartier clock (which probably failed by about 1983). There were Cartier Edition Mark Vs (along with Givenchy and Pucci versions), but all the Mark Vs got the Cartier clocks. With the 1973 Oil Crisis just a few years behind and the 1979 Oil Crisis a couple of years ahead, some attempt to improve fuel economy was needed in the engine compartment. This car has the 400-cubic-inch version of the 351 Cleveland V8, rated at 179 woefully inadequate horsepower and 329 good-enough pound-feet of torque. Outside of California, the 208-horse 460-cubic-inch V8 was an option. These cars were very comfortable on the highway, with their soft springs and cushy seats. No, the wood isn't real. Worth restoring? No way, not when you can find nice one-owner examples for four figures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. "To its owner, Continental Mark V is more than a new car. It's a Mark of tradition." Related Video: Featured Gallery Junked 1977 Lincoln Continental Mark V View 25 Photos Auto News Lincoln Luxury

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury