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Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

2019 Lincoln Nautilus vs 2018 Cadillac XT5: How they compare on paper

There will no doubt be endless ads touting the "first-ever" 2019 Lincoln Nautilus, which is accurate, but it's really just a mid-cycle update of an existing midsize luxury SUV attached to a greatly welcomed name change. Frankly, Lincoln could've called it the Diamond Jubilee Bill Blass and it would've been an improvement. Whatever. The MKX is dead. Long live the Nautilus. Now, speaking of SUVs with silly alphanumeric names, the 2018 Cadillac XT5 lines up remarkably well with the 2018 MKX. Besides hailing from American luxury brands, they have virtually identical exterior dimensions and similar standard engines as well. Cross-shopping seems assured. But what does the change to the 2019 Nautilus mean for how it compares to the XT5? Cosmetic changes might tweak exterior dimensions by a tenth of an inch here or there, but the interior should remain the same. The Nautilus gets a new engine, though, so check out our spreadsheet below to see if America's (and Canada's) luxury SUVs still stack up. Conclusions The switch to a turbocharged four-cylinder base engine means the XT5 and MKX/Nautilus are no longer on equal terms under the hood. While the Cadillac now has a considerable power advantage, the Lincoln Nautilus could save you hundreds every year based on its likely fuel economy (the 2.0-liter turbo engine, albeit with a different transmission, is in the mechanically similar Ford Edge). Besides the new engine for 2019, the Nautilus also gains an eight-speed automatic and an automatic stop start system. Both of those elements are already included on the XT5. It was announced that the 2019 Nautilus will start at $41,335, which compares to the base MKX at $39,960 and the 2018 Cadillac XT5 at $41,590. In other words, the Lincoln is still less expensive, but just barely. Standard feature content is also comparable, especially as the Nautilus gains standard Apple CarPlay and Android Auto, which are already standard on the XT5. So really, no matter what they're called, the Cadillac and Lincoln should continue to be neck-and-neck competitors. 2019 Lincoln Nautilus Photos View 20 Photos 2018 Cadillac XT5 Photos View 28 Photos 2018 Lincoln MKX Photos View 57 Photos Related Video: Cadillac Lincoln Car Buying Crossover SUV Luxury Comparison consumer cadillac xt5 lincoln nautilus

Ford names Lincoln chief as North American president following Nair's departure

Ford announced yesterday that its North American president Raj Nair would no longer be working for the company due to "inappropriate behavior." As a result, the company needed fill that gaping vacancy. The new North American president and Ford Group vice president will be Kumar Galhotra, and his term in the new role will start on March 1. Galhotra will remain the group vice president and chief marketing officer for Lincoln through March, meaning he's the head of the luxury brand. He's had this position since 2014. Before that, he was vice president of engineering for all of Ford. With Galhotra's promotion, a number of internal promotions follow. Joy Falotico, current chairman, CEO and group vice president of Ford's credit division will fill Galhotra's position, and Dave McClelland, vice president of marketing for Ford Asia Pacific, will fill her role. Other shuffling at Ford includes Stewart Rawley's promotion to vice president for Ford North America and chief operating officer. He is the current vice president for strategy at Ford. Ford China's chairman and CEO John Lawler will take Rawley's old role, and Cathy O'Callaghan will take over Lawler's job at Ford China, but not until June 1. O'Callaghan is currently vice president, corporate controller and chief financial officer for global markets at Ford. Related Video: