2020 Lincoln Aviator on 2040-cars

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The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.

Five vehicles named Top Safety Pick+ including new Civic, MKZ

In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the safest cars of 2013, the 2013 Volvo XC60, Lincoln MKZ, Honda Civic (sedan and coupe) and the 2014 Mazda6 have all received the coveted TSP+ rating.
The Mazda6 and Lincoln MKZ have both been completely redesigned, and both received Acceptable ratings in the small overlap test. The Honda Civic, coming off its emergency refresh for 2013, is the first small car to be subjected to the small overlap test, and IIHS says that one of the car's many upgrades includes a stiffer front structure allowing it to receive Good ratings in all categories. Similarly, the XC60 gets all Good ratings thanks to, according to IIHS, Volvo updating the airbag software allowing the side airbags to inflate during the small overlap test.
The 2014 Subaru Forester has not yet been subjected to the small overlap test, so it must make do with just a Top Safety Pick rating until the IIHS tests small utility vehicles, which is expected to happen later in the spring.

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.