2005 Lincoln Aviator Base Sport Utility 4-door 4.6l on 2040-cars

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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

Ford recalls 382k vehicles across six campaigns

Ford needs to repair a total of 381,633 vehicles in North America across six newly announced campaigns, including five safety recalls and one compliance recall. By far the largest of these campaigns covers the 342,271 examples of the 1998-2003 Windstar to double check an earlier recall repair. Among these, 283,413 are in the US and 58,858 are in Canada. The combination of corrosion and stress can cause cracks in the rear axle and eventually lead to the part to snap completely. The company reports a small number of accidents might be connected to this, but there are no injuries. The minivans were recalled for this issue back in 2010, and it was investigated by NHTSA. According to Ford's latest announcement, the reinforcement brackets on some of these models might not have been installed correctly. This time, dealers will perform an inspection. Minivans with incorrectly installed brackets will get a new rear axle. The rest of the owners will be offered a deal to replace the part at a reduced cost. The next largest campaign covers 36,857 examples of the 2015 F-150 to fix a problem with the adaptive cruise control. Specifically, there are 33,481 affected trucks in the US, and 3,376 in Canada. According to Ford, "when passing a large, highly reflective truck" the radar in the system can misidentify a semi as being in the same lane as the pickup. The collision warning system would then activate, slowing the F-150. There's one report of an accident with this happening but no injuries. The fix is simply an update to the adaptive cruise control module software. Ford also has a recall for 1,477 examples of its 2016 F-53 and F-59 stripped chassis models, and they're all located in the US. A manufacturing issue might allow the trucks to shift into reverse without the driver first applying the brakes. There are no reports of any accidents from this, though. To repair the problem, the models get a new transmission shift control bracket and an adjustment to the shift cable. The Blue Oval's safety compliance recall covers 708 examples of the 2016 Fusion and Lincoln MKZ, including 658 of them in the US, 28 in Canada, and 22 in Mexico. On these models, a manufacturing problem with the fuel tank could allow it to crack in a crash, which isn't allowed under federal rules. There are no reports of accidents, injuries or fires. The fix will be a new fuel tank for all of them. The company is also repairing 251 units of the 2015 Taurus and Lincoln MKS, plus the 2016 Explorer.