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The hoverboard of your dreams is finally here, thanks to Lexus

Finally. Finally! Anyone who grew up in the 1980s has been waiting for this moment for a long, long time. Since 1989, to be exact, which is when Back to the Future Part II hovered its way into theaters showing Marty-of-the-past riding a newfangled board-without-wheels in a fabricated future. After several teases, Lexus has finally unleashed real, actual footage of its hoverboard in action. As you'll see in the video, the learning curve is steep, even for a professional skateboarder like Ross McGouran. "I've spent 20 years skateboarding, but without friction it feels like I've had to learn a whole new skill, particularly in the stance and balance in order to ride the hoverboard. It's a whole new experience," says the hoverboard test rider. Before we all get too carried away, there are caveats to this real-world hoverboard. First, the technology doesn't work everywhere. According to Lexus, 200 meters of magnetic track was built in Dresden, Germany, and shipped to a specially built "hoverpark" in Barcelona, Spain. Unlike the fictional hoverboard from BTTF, though, Lexus' creation does indeed work on water... assuming there's a properly magnetic surface below the surface. We're sure you've got questions – cryostats, liquid hydrogen and magnets, are the likely answers – but first, you really should watch the video. Then, feel free to check out the full press release down below, but before you get too excited, know that Lexus has said it does not intend to sell a production version of its hoverboard. Related Video: Lexus Hoverboard Ride Revealed New Film for the Latest Amazing in Motion Campaign Shows Final Testing in Barcelona August 04, 2015 TOKYO, August 05, 2015 -- Following the unveiling of the Lexus Hoverboard in June, the luxury automotive company is completing a full and final reveal of the project concluding a successful testing phase which took place in Cubelles, Barcelona. Mark Templin, Executive Vice President at Lexus International said: "Embarking on this project, we set out to push the boundaries of technology, design and innovation to make the impossible possible. With this project we call 'SLIDE', we collaborated with partners who share our passion for creating enjoyment out of motion. Even through combining our technology and expertise, we discovered making a hoverboard isn't an easy process.

Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.

Toyota, Lexus will offer low-cost automated braking system

First, a technology gets better, then it gets a lot better, then it gets less expensive, then it gets a lot less expensive. Advanced driver safety and convenience systems are about to make that last step thanks to Toyota. Centered around a pre-collision braking system, there will be three suites of driver aids known as Toyota Safety Sense C (TSS C) for compact cars, Toyota Safety Sense P (TSS P) for midsized and premium cars, and Lexus Safety System+ (LSS+) for the luxury brand. TSS C pairs a camera with laser radar to provide a pre-collision system that prompts the driver to brake if it detects an impending accident, and can supply additional braking force and automatically brake between seven and fifty miles per hour. There are also Lane Departure Alert and Automatic High Beam. TSS P pairs a camera with more precise millimeter-wave radar. Starting with the three functions in TSS C, it adds pedestrian pre-collision capability and adaptive cruise control. This one will be available first, coming on the new RAV4 Hybrid and Avalon. TSS - either C or P - will expand to three more vehicles by the end of the year. The wallop is in the price: TSS C will be a $300 option, TSS P will cost $500. Compare the Ford Fusion SE, for instance - it's Driver Assistance Package comes with Lane Departure Warning, Automatic High Beams, it has Lane Keep Assist, Blind Spot and Cross Traffic Detection that neither TSS has, but doesn't have any autonomous braking feature. It costs $1,200, but requires you to add the Technology and Luxury Packages for a total price of $3,165. If you want Autonomous Cruise Control, that's another $995, for $4,160 in total. Instead of $300 or $500 on the Toyota. Lexus' LSS+ will come first on the new RX then spread to four more models by the end of this year, and cost between $500 and $635 to add as an option. It also uses a camera and millimeter-wave radar for its vehicle and pedestrian pre-collision system, lane departure warning and lane keep assist, automatic high beam, and auto cruise control. The similar package on a BMW X5, with no pedestrian component, is $1,200. Toyota says both safety suites will eventually be on "nearly all" of it products and all trim levels by the end of 2017.