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Lexus still planning seven-seat crossover

In case you're thinking, "But Lexus already has a seven-seat crossover in the GX 460," that's actually a proper SUV - the body-on-frame kind with the massive footprint and floaty handling. A report in Automotive News says that Lexus is trying to figure out how to produce a true crossover with space for seven humans, with the options narrowed down to growing the RX (pictured) or sorting out a brand new model.
How badly does the brand want it? Its chief told AN that another row is first on the list of dealer requests, that the offering could be worth 35,000 more sales per year and they don't care if it eats into five-seater RX sales - "We want it." But hey, when 40 percent of monthly sales are made up of the RX, and Lexus moved more than 103,000 of them in 2013, it's understandable that the company wouldn't mind risking a small hit for the chance to increase sales by a third of their current levels.
Toyota applied to trademark the name TX and that's already been mooted in reports as a replacement for the GX, said to end its life in 2016. The latest report, however, suggests that the GX might not go away since it's "highly profitable for the automaker, even at low volumes," and that "TX coding could merely be for a seven-seat variant of the RX 350." AN also wonders if this larger hauler would stay on the recently lengthened Toyota Highlander platform, which offers meager third-row seating, or switch to the rear-wheel-drive platform used by the IS and GS for tauter responsiveness. With Lexus saying it will be at least two years before it could be brought to market, we have a while to wait yet to find out.

2016 Lexus RC 200t Quick Spin

Cars like the BMW 4 Series, Cadillac ATS coupe, and Audi A5 exist not as volume cars, but as aspirational products designed to draw in the young and the young at heart. The humble four-cylinder turbo, offered in each car listed above, provides an accessible point of entry for lifestyle buyers that want the statement of a sporty coupe without the eagerness, fuel inefficiency, or cost of a big six-cylinder engine. Now, Lexus is throwing its hat in the ring with a turbocharged version of its polarizing RC coupe. We took the new RC 200t out for a day on the winding roads of the Pines to Palms Highway near Palm Springs, CA, and found that while Lexus' new engine will draw new customers, they probably won't like what they find. Driving Notes The RC joins the IS, GS, and NX as members of Lexus' four-cylinder turbo clan. There's 241 horsepower and 258 pound-feet of torque on offer here, numbers that compare favorably with the BMW 428i (240 hp and 260 lb-ft) and Audi A5 (220 hp and 258 lb-ft). None of that matters, though, because the turbocharged RC is easily the slowest car in its class. You'll struggle to keep pace with stuff like the Hyundai Veloster Turbo. The RC 200t somehow takes 7.3 seconds to get to 60 miles per hour. That's a second slower than the A5, and over half a second slower than the 4 Series or Cadillac ATS. You can't drive a car that looks as wild as this and take that long to get to 60. Blame it on the RC's 3,737-pound weight. Lexus only saved 11 pounds by switching out a 3.5-liter V6 for the 2.0-liter turbo. The BMW and Cadillac both weigh well under 3,500 pounds. Even the RC's four-door fraternal twin, the IS 200t, is 150 pounds lighter (and only takes 6.9 seconds to get to 60). The RC needs a diet, plain and simple. If Lexus truly wants to compete against the Germans and Cadillac, a snappier transmission is in order. Like the GS we talked about yesterday, the Aisin eight-speed is fine on upshifts – it's still not as fast as the 4 Series' ZF eight-speed auto – but it suffers when it's time to change down. Around town, it's less of a problem, but on the twisty mountain roads outside of Palm Springs and on the freeways, the RC's gearbox kept tripping over itself. We'd love to see what the 2.0-liter turbo engine could do in a lighter car, because it's a real charmer. The broad 1,650-to-4,400-rpm torque peak gives drivers a lot of space to play, although the RC does feel flat-footed as you crest 5,000 rpm.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350