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Lexus, Mazda and Subaru top Consumer Reports Brand Report Cards

A revised methodology in devising its annual Car Brand Report Cards has seen Consumer Reports award Lexus its top overall ranking for 2013. For the first time ever, the institute broke out individual brands from their larger corporate umbrellas, meaning car makers like Lexus and Scion were judged independently from parent company Toyota. That strategy worked out well for Lexus, as the luxury brand earned a top report card score of 79 for the 2013 model year.
The institute has recommended every one of the Lexus models it has tested to date, and said that the company's products won out thanks to "a foundation of plush and very reliable vehicles."
Meanwhile, Mazda and Subaru tied for the second-highest scoring report cars, with scores of 76. Subaru earned praised for sporting models like the BRZ, which CR testers apparently had a lot of fun driving (naturally), while the Mazda products were lauded for their blend of practicality, sportiness and efficiency. Both of the Japanese brands offered good handling, fuel economy and versatility, said Consumer Reports.

Lexus in no hurry to be a big player in China

For a while now, China's spiraling wealth, population and development has had the world's luxury automakers in an expansionist fervor, with many executives exhibiting the sort of gleefully maniacal behavior historically reserved for gold-rush prospectors. Yet Toyota, of all companies, is exercising a surprising amount of caution in the Asian nation.
As The Wall Street Journal notes, Toyota's premium brand, Lexus, sold all of 64,000 vehicles in China last year, while BMW cleared its books of 326,000. In fact, it didn't even bother entering the market until 2005, while rival Audi built its first car in the market a decade and a half earlier. Even now, Lexus doesn't build any vehicles in China, and with the country's notoriously high tariffs on imports, that's a major disadvantage. Yet the business daily quotes Lexus executive vice president Mark Templin as saying that the brand is nowhere near ready to start building cars in the market. "We're not having those discussions about when we're going to go to China... We have a lot of work to do before we get to that point."
Part of that work includes establishing a more expansive dealer network - Lexus only had 99 stores as of 2012, while rival Mercedes-Benz had over two-and-a-half times as many, and it's still expanding. Adding a lot of dealers without having a goodly number of competitively priced offerings for them to sell may seem like an odd strategy, but Templin tells the WSJ that the goal is to "cultivate our image for quality and customer service and let the customers that we have go tell that story for us."

Junkyard Gem: 1990 Lexus LS 400

Imagine you're an American Mercedes-Benz salesman during the winter of 1989-1990, looking over your inventory of majestic W126-chassis 560 SELs… and then you glance across the street at that brand-new Lexus dealership and flinch at the sight of your rivals gloating over a lot full of futuristic-looking big luxury sedans priced at less than half the cost of your top-of-the-pyramid S-Class. This was how it looked when mighty Toyota, riding high just before the popping of the Japanese asset price bubble, instantly muscled its way into the American high-end luxury-car market, and the result of that six-year, 145-billion-yen development process was the original Lexus LS. Here's one of those first-year LS 400s, used up at age 32 and residing in a Denver self-service car graveyard. Toyota had been selling reasonably luxurious rear-wheel-drive Cressidas in North America since the 1978 model year (in fact, Cressida sales would continue here through 1992), and before that we got the plush Crown. Those well-built cars were very comfortable and may have swiped a few sales from Oldsmobile or even BMW, but car shoppers here had come to associate the Toyota brand with sensible small cars and Warlord Grade trucks. Honda did very well selling luxed-up Accords and Civics with Acura badges, starting in 1986, and Toyota followed up with the Lexus brand for the LS 400 (as well as the Camry-based ES 250). In Japan, where the Toyota badge went on everything from sewing machines to the Emperor's personal Century (actually, Emperor Akihito's everyday driver was a Honda Integra sedan), there was no need for a separate luxury marque and the LS 400 was sold as the Toyota Celsior. Once the Lexus brand took off globally, however, Toyota eventually began using it for home-market vehicles. You can even buy a new Lexus bicycle in Japan today! The Cressida had a big straight-six engine, but the LS had to have a proper twin-cam V8 to do battle with the S-Class, BMW 7-Series, and Audi V8 (yes, the 7-Series didn't get a V8 until later, but the 750i had a V12). Toyota had been building aluminum-block hemi-head V8s for the Crown Eight and the Century since the middle 1960s, but that was an old-fashioned pushrod design and clearly too outdated for the LS. The LS got a 4.0-liter DOHC V8, designed from scratch just for the occasion; it had six-bolt main bearing caps and made 256 horses in the 1990 version.