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Lexus US execs want the LF-1 Limitless concept or something like it

Many years ago, Mercedes-Benz counted many blue moons debating about and then hinting at a full-sized SUV, before the GLS-Class arrived in 2007 (known then as the GL-Class). After that, Audi and BMW each grabbed a gilded handle on The Waffler's Cup, equivocating for years about a Q8 and an X7, respectively; both of those luxurious load-haulers are expected in showrooms soon. Having seen the Lexus LF-1 Limitless Concept at the Detroit Auto Show, we wonder if Lexus intends to hoe that same row - dodging years of questions about a production version of the LF-1 Limitless before finally committing. Lexus US general manager Jeff Bracken hopes that's not the case. His address to the unveil audience at the NAIAS included the appeal, "We have to build this vehicle," aimed at his boss, Lexus global chief Yoshihiro Sawa. Bracken stoked the flames of his own desire after the reveal, telling journalists, "We couldn't be happier if we turned this into a production vehicle," and, "We clearly have a gap at the high-end premium cross-utility segment." We're certain plenty of his colleagues share the sentiments, and why wouldn't they? A Lexus LS-based family functionary begs the question, "Why isn't this already a thing?" The LF-1 Limitless does fierce, futuristic service to its Ghost in the Shell design philosophy of "molten katana," and Lexus needs a proper three-row crossover. Not the three-row RX, nor the opulent, cretaceous GX and LX SUVs, but a unibody crossover to challenge the aforementioned German rivals. If Lexus really does "want to be the brand which is emotionally connected with the customer," it would do well to begin its courtship with this rose-copper gem. Related Video: Featured Gallery Lexus LF-1 Limitless Concept: Detroit 2018 View 13 Photos News Source: Wards Auto Detroit Auto Show Lexus Crossover Concept Cars Luxury lexus rx lexus crossover

2015 Lexus GS 450h also getting F Sport treatment

Lexus is making the 2015 model year version of the GS 450h a bit more appealing with the addition of 18-inch, split five-spoke wheels as standard equipment, and the optional F Sport package to really turn things up. The infotainment system is also getting a few, minor tweaks. Lexus has not officially released photos of the GS 450h F Sport, or a car with the updated wheels.
Previously exclusive to the GS 350, the F Sport package sharpens up the GS 450h behind the wheel to make it a bit more engaging. Ticking that box sharpens the adaptive suspension, especially in Sport S+ mode, and it adds 19-inch wheels with larger front brakes and high-friction pads, as well. If buyers want to go even further, the Lexus Dynamic Handling system is also available to add active rear steering, Lexus spokesperson Bill Kwong told Autoblog. The powertrain is left alone, though, and its hybrid-assisted 3.5-liter V6 producing 338 total system horsepower still returns 29 miles per gallon city, 34 mpg highway and 31 mpg combined.
The F Sport package also adds a mesh grille and new front bumper and, at the back end, buyers get a rear lip spoiler and revised lower valence panel. Inside, there's a sport driver's seat with 16-way power adjustability, a black headliner and added aluminum trim.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.