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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

The new 2018 Lexus LS 500h hybrid V6 makes V8 power

With hybrids en vogue in Geneva, Lexus has taken the opportunity to debut the all-new 2018 Lexus LS 500h. The V6 is paired to two electric motors for a healthy total of 354 horsepower, just not far off the a V8-powered LS 460. It is down quite a bit from the outgoing 438-horsepower LS 600h but still enough to send the LS 500h to 60 miles per hour in 5.4 seconds. The hybrid system is similar to the one in the new LC 500h coupe, which combines the traditional Toyota hybrid two-motor CVT with a 4-speed automatic for better responsiveness, less of the "rubber band" CVT sensation, and (of course) greater efficiency. It should also help keep the LS 500h relatively quiet at full bore, keeping it in line with the "whisper quiet" mantra of the new LS. The new lithium-ion battery pack is 20 percent smaller than the outgoing nickel-metal battery, though Lexus claims power density has been improved. Styling changes to the hybrid are minor. It still features the love-it-or-hate-it spindle grille that's permeated throughout the Lexus lineup, but other than a handful of hybrid badges and the typical blue ring around the badge, it's hard to spot the difference between the models. The interior appears to have a few minor trim changes, including some new reptile scale-like door panels. While fuel economy hasn't been announced, expect improvements over the outgoing model's 19 city/23 highway rating. Look for more news on fuel economy and pricing in the next few months. Related Video:

Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).