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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."

Lexus RX Luggage Test (2016-2022): How much cargo space?

This post has been updated from its original version to reflect new information provided by Lexus engineers. There's something seemingly funky going on with the Lexus RX spec sheet, or at least with the cargo capacity measuring method used to populate it with an official cubic-foot number. Basically, the specs say it has 16.0 cubic feet behind its raised back seat. That would be less than a Toyota C-HR, which is a notably cramped subcompact SUV. All you need are eyes to know something's fishy about that. Doing these luggage tests has revealed other car companies also report cargo capacity figures that sell their SUVs short relative competitors, but this is a new low, so to speak.  After a few back-and-forths with Lexus (and several months), plus a revealing glance at the extended length RX L's spec sheet, I came upon the answer: the 16.0 cubic-feet indicated is a measurement of the cargo floor to the cargo cover. The industry norm is cargo floor to the roof. Both numbers are provided for the RX L: 15.26 cubic-feet to the cargo cover and 23.03 to the roof. That's still not a lot for a midsize SUV, but assuming the regular RX is in the same numerical ballpark, it would make a lot more sense given how much stuff you can actually fit inside.  Speaking of which, let's see just how much stuff you can fit inside. It's definitely more than a C-HR. This is a wide, deep space. However, the current RX has a more radically raked roofline than its predecessors, which almost achieves a crossover coupe look. The result is less overall cargo space (and likely a less-than-stellar floor-to-ceiling cargo spec), but losing greenhouse usually effects versatility more. Basically, you can carry a comparable number of bags, but that 52-inch TV will be a tough get.  To begin, I left the cargo cover in place. As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). Fitting only the four biggest bags isn't great, but it's also the result of keeping the cargo cover in place (I do this to replicate a situation where you can't just leave it behind in your garage). It also pretty much confirms that 16.0-cubic-foot number.