2004 Lexus Sc on 2040-cars

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Lexus LS spied wearing googly-eyed mask [UPDATE]

UPDATE: Judging by this mule's dash-to-axle ratio, we think it's probably an LS sedan, not an ES as previously identified. The text below has been updated. Wow. Take a good look at those headlights! As you can see from the images in the gallery above, Lexus is hard at work on the next generation of its luxurious LS sedan. The massive appendages affixed to the front of this mule make us wonder what's going on behind those fake headlights – we'd expect some fancy LED units on the production model. Ditto for the rear, where those equally tacked-on taillights will be replaced with a fancier set with upward-sweeping light bars. Getting past the crazy eyeballs, it seems that Lexus will continue refining its current styling language with the next LS. There's sure to be a pinched Spindle grille, and a long wheelbase ought to offer plenty of space for four adult-size occupants. Whereas the IS and larger GS carry the brand's sportier aspirations, going up against the likes of BMW and Mercedes-Benz, the LS will continue to be aimed at a more relaxed luxury buyer. Interestingly, our spy shooters were quick to point out that Lexus brought along 5 Series and 7 Series sedans to compare with its next LS. In any case, we wouldn't expect any significant changes to excite the enthusiast crowd. Related Video:

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2013 Lexus IS F

Sometimes fortune really smiles on even shiftless car-reviewing Dutchmen like myself, I must admit. I had come into Austin, TX the week before I was supposed to meet up with the good people at Lexus, who had graciously invited me to drive the 2014 IS. I flew in early because Austin is a pretty good place to eat, as well as being a place that my wife doesn't live. Let me say that a nicer way... while my stunningly attractive wife pretty much represents all things good and light in this world, she does occasionally shoot me a sideways glance when I dig in for my fifth Tacodeli breakfast taco. Thankfully, I leave most of my good sense and information about the effects of high-calorie diets on lifespan at home with Molly when I come to Texas, so I can better focus my laser-like attention on car reviews and TexMex. You guys are worth it.
Aside from all the tacos, I was also lucky to be visiting town the weekend before South By Southwest really kicked off in earnest, because it was that Sunday that my good old buddy John, and my new old buddy Pat, were headed up to the Circuit of the Americas to see the first ever SCCA Majors event there. It was lucky that I had planned to be out at CotA, which is east of Austin, because that made it very slightly easier for a very nice woman named Marcia to bring me a 2013 Lexus IS F from Houston, roughly 150 miles away.
Marcia brought me the IS F to replace another press car, which was having mechanical troubles; I didn't ask for the fire-breathing IS but when it was offered up I figured I couldn't do much better as a warm up for the 2014 IS program I was about to go on. See, lucky right?