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Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

Lexus asks fans to help name new orange shade for RC F

Flip through the catalog for most Lexus models and you're bound to see an array of different shades of beige and gray. But even Lexus has its wilder side, denoted by the letter F, and those models can wear brighter hues.
The IS F, for example, offered an electric shade of blue which Lexus called Ultrasonic and a deep red called Matador, along with the usual silver, gray, white and black. But for the new RC F, Lexus is preparing to offer an even more vibrant shade of orange. It just doesn't know what to call it. That's why it's asking fans on Facebook to help it name the color - similar to the crowd-sourcing SRT did for the Viper's bright blue and Chevy did for the Volt's pale green.
Top suggestions currently include Tangerine Flame, Solar Flare, Outrageous Orange and Fiery Orange. Given how similar the shade looks to that which adorned the track-tuned LFA with the Nürburgring package, we can't help but wonder if LFA Blaze or Nordschleife Blur might not be more suitable. Or, if we're being honest, McLaren Orange or Arancia Borealis... though we know some guys in Woking and Sant'Agata Bolognese who might object.

Forget LCD displays, the Lexus UX concept has hologram orbs

Two weeks ago, Lexus revealed the UX concept for the Paris Motor Show. The company only showed one photo of the exterior, but did give a generic description of the interior, saying it would have "imaginative technologies for an immersive driver experience." Now we know what that means: holograms! Yes, Lexus has done about the only thing that can impress in this world of high-resolution automotive displays – it brought instruments and infotainment into the third dimension. In the process it has somewhat reimagined the way occupants interact with the car as well. We're guessing the name UX, which stands for user experience in the tech world, was intentional. The large crystal-shaped box in the center console stands out immediately. The company says the box will display climate control and infotainment options in full 3D for the driver and passenger. The instrument cluster gets the hologram treatment as well with an orb floating in the middle and the ability to display both analog and digital information. No word on whether a small, blue Princess Leia will appear in the console asking for help. The UX's interior has a few other nifty surprises. The windows are electrochromic, so they can be darkened as needed (similar tech is already in use on some car roofs). The passenger side of the dashboard has a large, finned sound bar that can be removed. We're not entirely sure the thinking behind that feature, but we suppose it would be nice as a stereo for a picnic or a day at the beach. To cap things off, Lexus included the concept car staples of touch-sensitive buttons and side-view mirror cameras. As for when you'll see hologram displays in future Lexus models, we have no idea but wouldn't count on them coming anytime soon. We have a more optimistic view of the Lexus UX concept itself. With crossovers as popular as ever, we expect to see an attractive production model with these bulging fenders and a steeply raked windshield in a year or so. Related Video: Image Credit: Lexus Design/Style Paris Motor Show Lexus Technology Emerging Technologies Infotainment Crossover 2016 paris motor show interior design lexus ux concept