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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

Lexus puts the 2.0T into the Euro-market RC Coupe

The Lexus IS got the brand's 2.0-liter turbocharged four-cylinder to become the IS 200t. So it is with the Lexus RC in Europe, which gets the engine swap in Europe and as the RC 200t becomes the entry level model in the range. It goes on sale over there at the end of this year, and is predicted to make its way here eventually. The engine is rated the same in this application as in the IS: 241 horsepower and 258 pound-feet of torque, working through an eight-speed transmission for a 0-62 mile-per-hour time of 7.5 seconds. It can be picked out by its smaller wheels and the lack of aggressive bodywork. Lexus will offer an F-Sport package that restores some muscularity. Better still is the available Torsen limited-slip differential and the adaptive variable suspension for improved handling. We don't have the entry-level coupes here like the Euro-market BMW 420i, which would be a good competitor for the RC 200t. In our market base competitors like the BMW 428i, Audi A5, and Cadillac ATS, all fitted with 2.0-liter engines, are faster, and will most likely be lighter and might be less expensive than the RC 200t. That looks like it will make the Lexus offering best for buyers who already want to get into the line but at a friendlier price. The press release below has more info. Related Video: RC JOINING THE LEXUS 2.0L TURBO PETROL LINE-UP - 2.0 litre, 4-cylinder, twin-scroll turbo unit developing 180 kW/245 DIN hp and 350 Nm of torque - 0-100 km/h in 7.5 seconds and 230 km/h maximum speed - 8-Speed Sport Direct Shift (SPDS) transmission with G-force linked gear shifting Brussels, Belgium Lexus: 31 Jul 2015 - The new Lexus RC 200t is the fourth Lexus model to feature the refined driving performance of the company's 2.0 litre turbocharged petrol engine. Mated to an 8-speed Sport Direct Shift (SPDS) transmission, the turbo unit adopts numerous sophisticated engine technologies to offer drivers an engaging combination of smoothness, turbo-lag-free throttle responsiveness and fuel-efficiency. The superior driving dynamics of the new RC 200t may be further enhanced through the availability of an F SPORT version, which is equipped with a Torsen Limited Slip Differential. Together with the already announced RC 300h, the new RC 200t go on sale throughout Europe at the end of the year.