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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Forget LCD displays, the Lexus UX concept has hologram orbs

Two weeks ago, Lexus revealed the UX concept for the Paris Motor Show. The company only showed one photo of the exterior, but did give a generic description of the interior, saying it would have "imaginative technologies for an immersive driver experience." Now we know what that means: holograms! Yes, Lexus has done about the only thing that can impress in this world of high-resolution automotive displays – it brought instruments and infotainment into the third dimension. In the process it has somewhat reimagined the way occupants interact with the car as well. We're guessing the name UX, which stands for user experience in the tech world, was intentional. The large crystal-shaped box in the center console stands out immediately. The company says the box will display climate control and infotainment options in full 3D for the driver and passenger. The instrument cluster gets the hologram treatment as well with an orb floating in the middle and the ability to display both analog and digital information. No word on whether a small, blue Princess Leia will appear in the console asking for help. The UX's interior has a few other nifty surprises. The windows are electrochromic, so they can be darkened as needed (similar tech is already in use on some car roofs). The passenger side of the dashboard has a large, finned sound bar that can be removed. We're not entirely sure the thinking behind that feature, but we suppose it would be nice as a stereo for a picnic or a day at the beach. To cap things off, Lexus included the concept car staples of touch-sensitive buttons and side-view mirror cameras. As for when you'll see hologram displays in future Lexus models, we have no idea but wouldn't count on them coming anytime soon. We have a more optimistic view of the Lexus UX concept itself. With crossovers as popular as ever, we expect to see an attractive production model with these bulging fenders and a steeply raked windshield in a year or so. Related Video: Image Credit: Lexus Design/Style Paris Motor Show Lexus Technology Emerging Technologies Infotainment Crossover 2016 paris motor show interior design lexus ux concept

2014 Lexus CT 200h gains familial hourglass figure

Following reports from last week that a refreshed Lexus CT 200h would arrive in dealers for the 2014 model year, we've gotten our first glimpse of what said refresh entails, and well, at first glance, it's not much. Lexus has fitted its familial spindle-style grille and a new set of headlamps to the hybridized hatchback.
Out back, the CT 200h has gotten a set of slightly slimmer taillights, while the F-Sport model shown here sports a revised rear bumper, with what looks like a subtle diffuser and some vertical vents. All told, the exterior refinements are nice, if not subtle, additions to the five-door hatchback.
It's unclear if anything has changed inside the CT 200h, although we'd expect a similarly light refreshening in line with what's been done outside. As for the hybrid powertrain, we wouldn't expect a wholesale change in that department - at least until the next-generation CT arrives around 2016.