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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Lexus celebrates 10 years of F performance with special RC F, GS F

Ten years ago, Lexus launched its F performance brand in a big way with the V8-powered IS F. To celebrate its decade-long life so far, a pair of also-V8-powered Lexus F models, the RC F and GS F, will get special editions. Sadly, they don't get any performance upgrades over the normal models, but they are visually striking. Both cars are finished in a matte paint called Nebula Gray, which the company says makes these special Lexus models the only ones to receive factory matte paint besides the LFA. The wheels are painted in a gloss black, and the brake calipers are painted a bright blue to match the F brand's colors. The F badges on the outside of the car also get little blue lines around their edges. Inside, both cars go wonderfully overboard with blue highlights. They each get bright blue leather seats with gray accents, blue suede shift knobs, and window switch panels adorned with blue, silver, and black carbon fiber. Naturally, serial number plates also appear inside to denote which example the car is. The GS F, despite being a more sober looking sedan, has the wilder interior. The back seats get blue leather highlights to match the fronts, the dash is wrapped in blue suede, and more blue carbon fiber trim is fitted to the center console. These 10th-anniversary edition cars are extremely limited production. Only 240 of the RC F will be produced, a number chosen because there are 240 Lexus dealers in the U.S. Only 100 of the GS F will be sold. They'll be available to purchase this summer, but Lexus hasn't finalized pricing for the cars. Related Video:

Toyota develops new pre-collision system with steering assist

A number of automakers are working on developing fully autonomous cars, but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years.
On the safety front, Toyota's new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren't in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don't get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015.
The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow. Also a part of AHDA is the Lane Trace Control feature, which sounds like a next-gen lane keep assist. This system uses cameras, radar and a computer to keep the vehicle in a "smooth driving line" by being able to change steering angle, engine torque and braking force. Toyota says this technology could be in place by the "mid-2010s."