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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus LC 500 gets customized at SEMA before it even goes on sale

We still have to wait until next year for Lexus to start delivering the gorgeous new LC 500 to dealer showrooms, but that little fact didn't stop Lexus from letting people modify it for SEMA. The first LC coupe to get the custom treatment is this bright yellow example modified by Gordon Ting and Beyond Marketing. Prospective LC 500 buyers who want to modify their rides won't have to wait long do start adding these parts to their cars. Because Lexus let these companies develop parts this far in advance, the parts should be available around the same time as the car. On the outside, the LC 500 gets a new Artisan Spirit body kit that consists of a front diffuser, fender flares, side skirts, rear diffuser and rear spoiler. The car also has a lower stance thanks to a kit developed by KW Suspension. It features adjustable springs for ride height, plus a hydraulic lift system to keep the custom body work from scraping. The Lexus rolls on HRE P101 wheels that are stopped by Brembo brakes. The other highlight of this custom Lexus is under the hood. The LC 500 comes with a 471-horsepower 5.0-liter V8 that's also found in the RC F and GS F. However, the engine development team at Hard Media, Inc. and D SPORT Magazine had the engine rebuilt with CP pistons and Carrillo connecting rods, and it was given new cylinder sleeves from LA Sleeves to increase bore-size. The end result is a 5.6-liter engine making 525 horsepower. According to Lexus, 525 horsepower is far from the limit of this engine, saying that its capabilities could be, and in fact "have been more than doubled." If anyone at Lexus is reading this, we don't doubt the claim, but we'd also be more than happy to see this capability proven. Perhaps at next year's SEMA show? Related Video: Featured Gallery Customized Lexus LC 500: SEMA 2016 View 9 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Lexus Coupe Luxury lexus lc 500 SEMA 2016

Lexus ES sedan (probably) teased ahead of Beijing debut

Lexus has shared a teaser image of a yet-unnamed future production car, which we believe to be the upcoming ES. The now-familiar spindle grille fills almost the entire image, which Lexus has served us with the tagline "Expect the Unexpected". So, what to expect? Word on the street is that the rear-drive GS saloon is on its way out for good, and the ES would fill its shoes. The 2011-introduced GS has been a slow seller recently, and Lexus might lift the ES to the position of its sole midsize sedan – especially as it moves onto the new TNGA platform already used by the Camry and Avalon, known ES relatives on the Toyota side of things. Let's not forget the ES nameplate debuted way back in the late '80s on a posher Camry with frameless windows, and the models have walked hand-in-hand ever since. The "Unexpected" tagline could be justified by offering all-wheel drive, which would be a first in the ES; the blue tinge of the teaser's Lexus logo refers to a hybrid system, which is also mentioned in the company's teaser tweet. The car will be a global model, which the ES hasn't yet been. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. At 7,773 units, the ageing GS's 2017 sales have nearly halved from 2016's 14,878, which also saw a significant drop from over 23,000 cars sold in 2015, when it was last refreshed. By comparison, Lexus sold over 51,000 ES models last year, also topping 2017's Toyota Avalon sales by almost 20,000 cars. Perhaps the more aristocratic GS isn't seen as a viable as the more bread-and-butter ES, which could be imported to Europe for the first time ever. Earlier this month, we reported that GS orders and production are being called off. Lexus will unveil the new car in Beijing later this month. More teasers are likely to be on their way, and with them, we can report more about the car's appearance and likely spec. In a flurry of crossovers, a traditional saloon sounds like a fresh thing to introduce. Related Video: