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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus puts the 2.0T into the Euro-market RC Coupe

The Lexus IS got the brand's 2.0-liter turbocharged four-cylinder to become the IS 200t. So it is with the Lexus RC in Europe, which gets the engine swap in Europe and as the RC 200t becomes the entry level model in the range. It goes on sale over there at the end of this year, and is predicted to make its way here eventually. The engine is rated the same in this application as in the IS: 241 horsepower and 258 pound-feet of torque, working through an eight-speed transmission for a 0-62 mile-per-hour time of 7.5 seconds. It can be picked out by its smaller wheels and the lack of aggressive bodywork. Lexus will offer an F-Sport package that restores some muscularity. Better still is the available Torsen limited-slip differential and the adaptive variable suspension for improved handling. We don't have the entry-level coupes here like the Euro-market BMW 420i, which would be a good competitor for the RC 200t. In our market base competitors like the BMW 428i, Audi A5, and Cadillac ATS, all fitted with 2.0-liter engines, are faster, and will most likely be lighter and might be less expensive than the RC 200t. That looks like it will make the Lexus offering best for buyers who already want to get into the line but at a friendlier price. The press release below has more info. Related Video: RC JOINING THE LEXUS 2.0L TURBO PETROL LINE-UP - 2.0 litre, 4-cylinder, twin-scroll turbo unit developing 180 kW/245 DIN hp and 350 Nm of torque - 0-100 km/h in 7.5 seconds and 230 km/h maximum speed - 8-Speed Sport Direct Shift (SPDS) transmission with G-force linked gear shifting Brussels, Belgium Lexus: 31 Jul 2015 - The new Lexus RC 200t is the fourth Lexus model to feature the refined driving performance of the company's 2.0 litre turbocharged petrol engine. Mated to an 8-speed Sport Direct Shift (SPDS) transmission, the turbo unit adopts numerous sophisticated engine technologies to offer drivers an engaging combination of smoothness, turbo-lag-free throttle responsiveness and fuel-efficiency. The superior driving dynamics of the new RC 200t may be further enhanced through the availability of an F SPORT version, which is equipped with a Torsen Limited Slip Differential. Together with the already announced RC 300h, the new RC 200t go on sale throughout Europe at the end of the year.

Lexus hints at possible IS SportCross comeback [w/poll]

We're looking forward to seeing the 2014 Lexus IS in person next week at the Detroit Auto Show to see if its brazen design is any less polarizing in person, but Lexus (or at least its Facebook team) has dropped a not-too-subtle hint about the possible return of the SportCross body style - something in between a hatchback and station wagon. The current generation IS comes in sedan and convertible models, but this is an interesting teaser that might suggest an expanded IS lineup.
On its Facebook page, Lexus said:
Do you remember the '02 IS 300 Sport Cross with its style, utility and performance? Will we bring it back? Watch the 2014 IS premiere on Facebook in 6 days to find out!