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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2019 Lexus UX 200 and UX 250h: Full details and specs from Geneva

Lexus is perhaps overdue to produce a small luxury crossover, in the vein of the hot-selling Buick Encore (which is a tiny bit smaller). And like the Buick Encore, it has a lower-tier brand counterpart: the Toyota C-HR, which is to the UX as the Chevy Trax is to the Encore. But enough about the Buick. What's the 2019 Lexus UX all about? For one, it is almost as outre as the C-HR, which is perhaps more radical because it's a lowly Toyota. Graced with a spindle grille and interior fixings that are influenced by, Lexus says, traditional Japanese crafts, it appears to be every contemporary Lexus trope combined into one compact vehicle — just 177 inches long in total, or about 5 inches shorter than a contemporary Corolla. That'll be good for the urbanites the UX is intended to woo, who need to park in tight spots. For wider, more open spaces, there are two powertrain choices. The 2019 Lexus UX 200 is one of the first applications of the new Dynamic Force Engine, a 2.0-liter inline-four with extreme thermal efficiency: 40 percent, Toyota claims. Read more about that engine (and the Direct Shift CVT, which the UX 200 also utilizes). The bottom line is, for the driver, the engines will be more fuel efficient and produce 168 horsepower, which represents an increase of 24 horsepower over the C-HR platform-mate, a sizable jump. The Direct Shift CVT should prove to be a more important improvement, offering more natural response when starting off from a stop. Anyone with CVT experience knows that this isn't a strong suit of that transmission type, even with years of attention paid to refining the experience. It's nice to see the sort of clever, driver-focused engineering that created the bizarre Lexus LC "10-speed" found in the LC 500h, which uses an e-CVT and a conventional automatic. It sounds strange and complex, but it works beautifully. We expect Direct Shift CVTs to be a serious improvement over the company's e-CVTs, and can't wait to test this aspect of the UX 200. The UX 250h snags the Dynamic Force engine and slaps a new hybrid system into it. Lexus expects the total output to be about 176 horsepower, which takes into account a rear axle electric motor (which makes the UX 250h all-wheel drive). That rear motor can accept up to 80 percent of available power at up to 43 miles per hour. It's not clear from the specs provided if the gasoline engine output differs from the UX 200.

Lexus LS sedan will be quieter, more comfortable and smarter

Lexus made numerous updates to the LS in a bid to turn it into an even more comfortable cruiser. Unveiled online, the redesigned model gains a quieter cabin, new driving aids, and a handful of minor styling tweaks. Engineers turned their attention to parts of the fifth-generation LS that a majority of owners never think about in order to achieve a ride that's markedly quieter and smoother. They notably fitted a new solenoid to the adaptive suspension that reduces damping force, redesigned the motor mounts to prevent mechanical vibrations from entering the cabin, and changed the stiffness of the run-flat tires as well as the rigidity of the stabilizer bars. These changes come together to cement the sedan's positioning as the cushiest model in its category. Deeper stitch points and seat pads made with low-resilience urethane further enhance comfort, according to Lexus, but the biggest upgrades found inside are technology-related. The LS receives a digital rear-view mirror as well as a 12.3-inch touchscreen compatible with Android Auto and Apple CarPlay. Users can also control the display screen and audio functions using their phone once they've paired it to the infotainment system. LS buyers in select markets will be able to order the company's Teammate technology. It's a semi-automated suite of driving aids that bundles lane-keeping assist and adaptive cruise control while allowing the car to change lanes and pass slower vehicles. It does not turn the LS into an autonomous car; it merely helps motorists when driving becomes tedious. The system can only be used when the right conditions are met, and Lexus hasn't announced plans to offer it in the United States. The latest generation of park assist technology is available, too. The visual changes are relatively subtle. Up front, stylists redesigned the lights and gave the bumper a new look. Out back, eagle-eyed car spotters will notice the lights and the lower bumper have been slightly revised. It's the same story inside, where the most noteworthy change is the addition of the aforementioned touchscreen. Lexus expanded the color palette with a shade of silver named Gin-ei Luster that stands out with a smooth, mirror-like finish.