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Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:

Next-gen Lexus IS design revealed to be swoopiest yet

We drove it while it was covered in cloth and vinyl not long ago, but before the 2014 Lexus IS350 F-Sport gets revealed at the Detroit Auto Show and we find out everything about it, Lexus has graced us with images. In addition to the spindle grille - with an elevated waistline on the F-Sport - the coming IS gets a jagged set of dual-beam headlights with L-shaped DRLs that are, for the first time on a Lexus, separate from the main units. Further back, the side sills get a twist and intense sculpting throughout the length of the longer wheelbase.
Inside is an LFA-inspired cockpit with thinner sport seats and more room in just about every area, the moving "driver's meter" in the dash cluster, electrostatic controls for cabin temperature control, 60/40 folding rear seats and "metal film 3-D-effect ornamentation."
The F-Sport package will be available on the IS250, IS350, IS300h equipped with Lexus Hybrid Drive. The hybrid will not come to the US.