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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Custom LED-Covered Lexus LIT IS Revealed | Autoblog Minute

Lexus made a custom programmable LED-covered IS sedan for a music video. Lexus Autoblog Minute Videos Original Video autos lexus is

2016 Lexus GS F is a .22 in a .357 world, and that might not be a bad thing

In Max Brooks' zombie epic World War Z: An Oral History of the Zombie War, the author envisions an apocalypse where the living dead necessitate a rethinking of societal behavior. One such change, among many, was the replacement of large-caliber, automatic weapons with smaller .22-caliber rounds and semi-automatic firearms that promise better accuracy when battling the undead. We're hoping Lexus used this as its inspiration when finalizing the numbers for its 467-horsepower, 4,000-pound GS F sedan. Lexus may not have brought a knife to a gun fight, but it's fair to say the firepower of its new GS F is lagging behind that of its German rivals. While BMW, Mercedes-Benz, Audi and most recently, Cadillac, are playing with force-induced V8s and power figures that are well north of 550 ponies, Lexus' kiddy table approach belies a significant weight savings against some of its rivals. At just 4,034 pounds, the Lexus is some 350 pounds lighter than the BMW M5 and nearly 400 pounds lighter than the Mercedes-Benz E63 AMG S 4Matic (that said, the Lexus is only about 100 pounds lighter than the 640-horsepower Cadillac CTS-V). We won't know if this weight advantage is enough for the 2016 GS F to outrun its competitors until we're able to drive it, though. Beyond that, Lexus has fitted the sort of tinsel typical of its high-performance models, with an even more wildly gaped fascia and vertically staggered rear exhausts. Meaty wheels and tires hide under flared wheel arches, while the cabin features far more aggressive sport seats and stylish upholstery. Take a look at our live images of the new GS F, fresh off is debut at the 2015 Detroit Auto Show.