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The Lexus Sriracha IS is the hottest Lexus ever

For this year's Los Angeles auto show, Lexus created its hottest IS ever: the Sriracha IS. And the company did so by putting Sriracha sauce in everything! It's in the paint, the steering wheel, and even in the trunk! Check out the video if you don't believe us. Ok, so Lexus didn't really put Sriracha in everything. In reality, the company partnered with Huy Fong Foods to produce this one-off car, and turned to West Coast Customs to execute it. It features a custom paint job designed to emulate the look of Sriracha sauce, and green accents on the grille, mirrors, brake calipers, and exhaust tips are a call back to the food company's sauce bottles. View 13 Photos Inside, West Coast Customs created some clever and surprisingly subtle changes. The climate controls only show increasing heat levels, and the seat heater buttons are bright red with little flames above the seat icons. The drive selector trades sport mode for "Sriracha" mode. The seats get red and green inserts along with logos stitched into the seat backs. Other parts of the interior have green contrast stitching, too. The steering wheel is a particularly unique piece. West Coast Customs found a liquid that looks similar to sriracha, put it a resin container and shaped it to fit the steering wheel, so now it looks like there's sriracha in the steering wheel. It also has a warning sticker for "hot handling." And lest you think there isn't any real Sriracha anywhere in the car, you'll find 43 bottles of the stuff in the trunk, and the key fob dispenses some as well. As for how Lexus tops this, perhaps they could make a habanero or ghost pepper car. Or maybe they could show us a real IS F successor. We think another V8 Lexus would come across as pretty hot. Related Video:

Toyota and Lexus will have standard automatic braking by 2017

Last week, NHTSA and IIHS announced that 20 auto manufacturers and three agencies had agreed to include automatic emergency braking (AEB) as standard equipment by 2022. Toyota was one of those 20 companies, but this week they upped the AEB ante: Nearly every Toyota and Lexus model and trim level will have standard AEB by 2017. That's next year. Many models already offer AEB as part of the Lexus Safety System+ and Toyota Safety Sense packages, but consumers have had to pay extra for these options (unless they leased a Toyota Mirai hydrogen fuel-cell vehicle; it already has AEB as standard equipment.) By the end of next year, all but the Lexus GS, Toyota 4Runner and Toyota 86 — which was developed together with Subaru — will have AEB installed at no extra cost. (Interestingly, the new Prius Prime unveiled at the New York International Auto Show has Safety Sense as an option rather than standard equipment.) The AEB function is part of Toyota's safety suites, which will be included in 25 Lexus and Toyota models. Both makes have a precollision system that detects the possibility of collision with the car ahead and engages the brakes if the driver doesn't react quickly enough, as well as lane departure alerts and automatic high beams. Toyota's move leapfrogs ahead of Honda making its Honda Sensing system, which includes AEB tech, available as a flat $1,000 option on every Civic Sedan. Related Video: This article by Kristen Hall-Geisler originally ran on TechCrunch, a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.