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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.

Lexus RC F Coupe puts on a brave face for Detroit

With less than a week to go until the 2015 Lexus RC F makes its debut at the Detroit Auto Show, Lexus has given us a sneak peek at its upcoming performance coupe. Earlier this week, Autoblog was granted were the opportunity for an intimate studio photo shoot with the RC F outside of the bright lights and big crowds sure to surround the coupe at Cobo Hall next week.
Compared to the hybrid version of the all-new RC we saw at the Tokyo Motor Show last year, the RC F has noticeably more aggressive styling. The cartoonishly oversized Lexus spindle grille gets a mesh insert pattern and is flanked by massive intakes in the lower fascia. To make room for what is expected to be a bigger V8 engine, the hood sits higher and is vented, but like many details about the RC F, Lexus is keeping the engine's size and output under wraps (although we have a sneaking suspicion it'll have 460 horsepower).
A trio of 19-inch wheel options will be available (including a set that is hand-polished), and the side sills and rear fascia have been modified for F duty. The biggest styling change on the RC F, however, is the LFA-inspired active rear wing that rises at speeds above 50 miles per hour for improved traction and stability. Carrying over cues from the current IS F, the RC F features air outlets behind the front wheel openings and angle-stacked exhaust outlets at the rear of the car.