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2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.

2015 Lexus RC F configurator heats up

Just over two weeks after Lexus activated its online configurator for the 2015 RC350, the Japanese luxury marque is flipping the switch on the car we really want to customize – the 467-horsepower RC F. In addition to letting us play about with various configurations for the new sports coupe, Lexus' latest builder is decidedly different and more visually pleasing. It also does away with the brand's typical, and occasionally unintuitive, grouping of options. In its place, we have a trio of simple, logical packages. There's a navigation pack that adds, um, navigation. It also includes in Lexus' Enform telematics suite. You can also select a Premium Pack, that adds luxury features like heated and vented seats, park assist and LED headlamps, while an all-weather pack tacks on a heated steering wheel, headlamp washers and a deicer for the wiper blades. There are some secondary options, too, including an attractive set of 19-inch wheels, an updated leather interior, adaptive cruise control and a moonroof. All in all, pretty standard fare. Prices for the RC F start at $62,400, not counting a $925 destination charge. Head over to Lexus' consumer page and build your ideal RC F.

2018 Technology of the Year Award | We chat with Lexus about the LC 500h's hybrid system

Every year, Autoblog editors test dozens and dozens of the newest vehicles available, sometimes even before they're available. From those vehicles, we select the ones we think provide the most innovative technology in the industry. Then we pare the list down to the very best, test them again, and vote on our winner for Technology of the Year. This year, Lexus's multi-stage hybrid system — as tested in the LC 500h — came out ahead of the rest of the finalists. We chose the 2018 Detroit Auto Show to hand over the award to Lexus Group Vice President and General Manager Jeff Bracken. He was kind enough to sit down with Autoblog Senior Editor Alex Kierstein and Green Editor John Snyder at the Lexus stand to talk about the hybrid system, what it does, and what it means for the future of Lexus and Toyota. Check out the video above, and follow along for all our coverage from the 2018 North American International Auto Show in Detroit, where we are taking a look at all of the new cars and technology that we'll see in the near future. Perhaps the next winner of Autoblog's Technology of the Year award is sitting somewhere on the Detroit show floor. Related Video: Green Detroit Auto Show Lexus Toyota Fuel Efficiency Green Automakers Technology Technology of the Year Coupe Hybrid Luxury Performance Videos Original Video 2018 detroit auto show