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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus ES350 confirmed for Kentucky production starting in 2015

Following Thursday's report, Toyota has confirmed that production of the Lexus ES will move to its Georgetown, KY assembly plant starting in 2015. To accommodate the extra 50,000 units of capacity that the ES represents, Toyota will be investing $360 million in the plant and hiring 750 new workers.
In the previous report, sources stated that the state of Kentucky had offered Toyota as much as $146.5 million to move ES production to the Georgetown facility.
The press release, posted below, specifies that only the ES350 will be built in Kentucky, so it's likely that the ES300h hybrid will continue to be built in Japan - where all ES models have been built since the car was introduced in 1989. Toyota's Georgetown plant, which currently builds the Toyota Camry, will also be getting an expansion to its engine plant to produce more four-cylinder engines at a cost of $30 million and will create an additional 80 jobs.

Recharge Wrap-up: Tesla breaks dyno on video, Lexus trademarks 'LS 500h'

A video shows a Tesla Model S P85D breaking a dyno during a test. Starting at a slow roll, the instant torque under full power snapped a belt on the dynamometer. Before it broke, the dyno measured over 700 pound-feet of torque from the all-wheel-drive Tesla. A previous dyno run saw the car reach its 155-mph top speed and a peak 435 horsepower. See the video above, and read more at DragTimes. Lexus has filed a trademark for "LS 500h" in Europe. This calls for some speculation as to what this means for an upcoming model. It could be that Lexus plans to release the LS with a new powertrain, perhaps a 4.0-liter engine with a hybrid system. Maybe it will use the 3.5-liter V-6 with a more powerful hybrid system. The LS 600h could simply be getting a new name. Or, we might not see the LS 500h badge used at all in the near future. Note that Lexus trademarked LC 500 and LC 500h in Canada last year, and we've seen no such cars yet. Read more at Hybrid Cars. Ethanol producers have strong words in response to the American Petroleum Institute's claims for demand for ethanol-free gasoline. The API and National Marine Manufacturers Association have urged the EPA to consider marine and small engine demand for E0 gasoline when setting Renewable Fuel Standard volume requirements. Big Oil is using a "false narrative to discourage the use of a cleaner, less expensive, homegrown renewable fuel," according to Growth Energy CEO Tom Buis. Buis says ethanol doesn't cause problems in marine and small engines, a statement backed by the Outdoor Power Equipment Institute. "What probably does concern boaters is the amount of time they spend dry docked as a result of oil spills, like the one that dumped 21,000 gallons of oil along four miles of coastline in Santa Barbara, California," says Buis. Read more from Ethanol Producer Magazine. Related Gallery 2013 Lexus LS 600h L: Quick Spin View 13 Photos News Source: DragTimes, YouTube: DragTimes, Hybrid Cars, Ethanol Producer Magazine Green Lexus Tesla Alternative Fuels Ethanol Electric Hybrid Videos recharge wrapup