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Lexus RC configurator comes alive, priced from $42,790*

Fancy yourself an example of Lexus' take on the BMW 4 Series and Audi A5? Well, now you can customize your very own RC on Lexus' consumer website. With prices starting at $42,790 for a rear-drive model while an all-wheel-drive RC kicks off at $45,025. Neither price includes Lexus' *$925 destination charge.
With a wild (by Lexus' standards) color palette and the option of regular and F Sport trims, there's a fair amount to play with in this configurator. That said, it follows the brand's typical strategy of offering colors and upholsteries along with a wide range of pre-determined options packages.
For those waiting on the configurator for the RC F, it looks like you'll have to wait a big longer, as Lexus hasn't launched a builder for its high-performance, 467-horsepower, $63,325 coupe. Stay tuned for that one.

Lexus to reveal new concept in Geneva

When Lexus rolls in to the Geneva Motor Show this year, it will have some exciting metal to show off to the Old World crowds. Both the GS F performance sedan and the LF-C2 concept will be marking their European debuts at the Swiss expo. But it will have a new concept to showcase, as well. Just what form that concept will take is anyone's guess at this point, and Lexus isn't saying. The Japanese luxury marque's lineup consists primarily of sedans and crossovers, with the RC coupe and CT hybrid hatchback thrown in for good measure. The likelihood is that we'll be looking at either a new compact model or a large crossover, but that's all up in the air at the moment. Recent show cars from Toyota's upscale brand have included the RC F GT3 racer, the aforementioned LF-C2 convertible, the LF-LC sports coupe and the LF-NX concept that previewed the new NX compact crossover. Watch this space for more. Related Video: 03 Feb 2015 LEXUS AT THE 2015 GENEVA MOTOR SHOW • European Premiere of the new Lexus F-performance model, the 477PS GS F • European Premiere of the LF-C2 concept • World Premiere of a new Lexus concept Brussels, Belgium - The 2015 Geneva Motor Show will host a European introduction of the recent addition to the Lexus high-performance F-brand, the new GS F. World Premiered at this year's Detroit MS, the GS F is a refined four-door coupe with the speed and agility of a premium sports car. Equipped with a normally-aspirated 5.0l V8 engine, the GS F produces maximum power of 477PS and maximum torque of 530Nm. The GS F is the first Lexus to include the new comprehensive Lexus Safety System +. World Premiered at 2014 Los Angeles Motor Show, the LF-C2 concept will also have its European Premiere at this year's Geneva MS. The concept is a design study in the form of a 2+2 roadster that explores key styling themes involved in the Lexus brand's future, bolder styling direction. The LF-C2 is a luxury Grand Touring concept inspired by Lexus' passion for driving. Its open-air design derives from a pure sports coupe idea. Finally, during the Lexus press conference, a new Lexus concept will have its World Premiere. The Lexus Press Conference will take place on March 3, at 12:30 at the Lexus stand (number 4211) in Hall 4.

Lexus launches supercharged LX 570 in Middle East

The Lexus LX SUV is a very muscular, old-school vehicle. Based on the Toyota Land Cruiser, it's still a big, body-on-frame SUV, but inside it offers acres of leather and luxury tech. The brand's Kuwaiti distributor is taking it machismo even further for the local market with the new LX 570 Supercharger.
As the name suggests, the upgraded SUV grafts a supercharger onto the LX 570's 5.7-liter V8 to boost it to 450 horsepower, from 383 hp in the naturally aspirated version in the US (or 362 hp in the standard Kuwaiti version), and it uses the same six-speed automatic as the standard model. To signal the improved strength, much of exterior chrome is replaced with black trim. It also wears special 20-inch wheels and a rear spoiler. The interior is fitted with crimson leather seats and red-accented carpet. It also gets an aluminum sill plate that says "Supercharger." Like the standard Kuwait-spec LX 570, it has two fuel tanks with a total combined capacity of 36.46 gallons, which should help satiate the likely thirsty, forced-induction V8.
The LX 570 Supercharger won't be rumbling down streets outside of the Middle East, though. According to Lexus spokesperson Bill Kwong, this is a project by the distributor in the region. The supercharged engine also has "issues with emissions" in the US, especially in California, he told Autoblog. Too bad, it would be an interesting Range Rover alternative.