2013 Lexus Rx 350 on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Refreshed 'exciting' Lexus ES takes a bow in Shanghai along with RX 200t

We were expecting a refresh and that's what we got. The 2016 Lexus ES, taken to "the next level of elegance and progressive luxury." A new front fascia design goes even bolder on the spindle grille, hiding the crossmember that separated the upper and lower sections, and rimming the whole thing with satin chrome. It's flanked by new LED projector headlights with the brand's pronounced "arrowhead" DRLs, and new triangular foglights laid into a matching sharp-edged motif. In back you'll find new taillights and chrome-tipped rectangular exhaust tips. In between those two ends, the body has been stiffened and gotten more sound-deadening material. The list of exterior hues grows to ten with the addition of Amber, Nightfall Mica, Caviar, and Eminent White Pearl. A new 20-spoke wheel joins the options list for non-hybrid models, whereas hybrids get a 10-spoke design. The cabin also broadens its tonal range in a variety of materials, with seats available in Flaxen, Parchment, Stratus Gray, and Black, and trim pieces in a choice of Illustrious Piano Black, Linear Dark Mocha Wood, Espresso Bird's Eye Maple with Shimamoku ornamentation, and matte Bamboo. Other touches include a new steering wheel, an embossed pattern on the seats, a leather boot for the gearshift, and a larger TFT display in the gauge cluster. Our engine options here won't change, but China, Russia, and Taiwan will be offered a 2.0-liter, direct-injected four-cylinder designed for China's emissions scheme. A new engine was also the news with the Lexus RX 200t rocking the dais at the Shanghai Motor Show, unveiled to the world next to its ES sibling. Available in certain international markets but not in the US, the RX 200t is powered by a 2.0-liter turbocharged four-cylinder working through a six-speed automatic transmission. Lexus hasn't released its official horsepower number, but says it's going for more than 228 horsepower; in the NX 200t it gets 235 horsepower 258 pound-feet of torque. You can check out the press release below for more details. Related Video: Refreshed 2016 Lexus ES Fuses Striking Design with Refinement and Safety at Shanghai International Motor Show Lexus RX 200t Also Makes Global Debut Active Safety Technology Integrated Into Lexus Safety System+ April 19, 2015 SHANGHAI, China (April 20, 2015) - As the best-selling sedan model in Lexus' impressive stable, the ES has come to define the very essence of near luxury sedan.

Thanks to smaller engines, vehicle dependability falls for first time in 16 years

As automakers have made engines smaller and smaller to improve fuel economy, problems in those vehicles have gotten bigger and bigger. That's the synopsis of a J.D. Power vehicle-dependability study, which found that dependability dropped for the first time in 16 years, largely because the proliferation of four-cylinder engines is causing the vehicles to be less reliable. Specifically, the number of problems per 100 vehicles (or what J.D. Power calls PP100) during the past 12 months for 2011 model-year vehicles rose six percent from the year-earlier figures for 2010 model-year cars. Singling out four-cylinder vehicles revealed about a 10-percent increase in problems during the past year. This issues largely related to engine hesitation, rough transmission shifting and lack of power, signaling the inability of vehicle makers to iron out some of the problems in their smaller engines as they strove for better fuel economy. Six- and five-cylinder engines proved far more reliable. Among car brands, BMW's Mini sub-brand came out as least reliable, with 185 problems per 100 vehicles during the past year. Toyota's Lexus badge was easily the most reliable, with just 68 problems per 100 vehicles. Coming in second place was Mercedes-Benz. The overall average was 133. Check out J.D. Power's press release below. J.D. Power Reports: Increased Engine and Transmission Problems Contribute to Decline in Vehicle Dependability for The First Time in More Than 15 Years General Motors Company Receives Eight Segment Awards, While Toyota Motor Corporation Garners Seven and Honda Motor Company Earns Six WESTLAKE VILLAGE, Calif.: o Owners of 3-year-old vehicles (2011 model year) report more problems than did owners of 3-year-old vehicles last year, according to the J.D. Power 2014 U.S. Vehicle Dependability StudySM (VDS) released today. The study, now in its 25th year, examines problems experienced during the past 12 months by original owners of 2011 model-year vehicles. Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality. The study finds that overall vehicle dependability averages 133 PP100, a 6 percent increase in problems from 126 PP100 in 2013. This marks the first time since the 1998 study that the average number of problems has increased. "Until this year, we have seen a continual improvement in vehicle dependability," said David Sargent, vice president of global automotive at J.D.