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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

BMW-Toyota partnership to spawn hybrid supercar

BMW and Toyota inked a partnership some time ago to develop green technology, and while we were excited by the idea of a reborn Supra with BMW's carbon fiber reinforced plastic slashing the curb weight or an ultra-efficient, hybridized 1 Series, the joint efforts have been rather limited. That's set to change, though, according to a report from Australia.
Motoring reports that the partners have come to terms on a sports car. And not just any sports car, but a lightweight, hybridized model, with a six-figure price tag. Lending a bit of street cred to that idea is the site's claim that Toyota is currently carrying out durability testing on the BMW i8. According to the site, the new model will slot into the spot left by the Lexus LFA, although based on the language used, it's unclear if this is the Tokyo-bound vehicle we mentioned several months ago.
Details on this potential car are limited, although Motoring claims it will use a Toyota hybrid system mated up to a BMW gas engine - likely the 4.4-liter, twin-turbo V8 found in the M5 and M6. That sounds pretty amazing to us, but we'd still advise taking this with a grain of salt. What would you like to see out of a joint-venture supercar from Toyota and BMW? Let us know in Comments, and have your say on the prospects of a hybridized, twin-turbocharged V8.

Lexus: Make Some Noise

The 2015 NX is a seriously important vehicle for Lexus, as it not only moves the brand into a new segment, but pushes it towards a younger demographic. The Japanese brand's 2015 Super Bowl ad reflected these facts, with an expressive, stylish spot that focused on the aggressive lines of its new crossover. It's not a funny spot (which is kind of the modus operandi for Super Bowl ads), but it gets the turbocharged CUV out in front of the masses. Take a look at our full drive on the all-new NX200t.