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Lexus teases Detroit-bound F Performance Coupe... again

A few weeks ago, Lexus released a teaser image of its upcoming Detroit Auto Show reveal, simply calling it the "next Lexus F." Now, a new shot of the Detroit-bound car has been sent out, and while we still don't know what the new model will be called, we can tell you this: it's a coupe.
Originally, we assumed the new Lexus F model would be the successor to the IS F sedan. But now that we know it'll be a two-door, it stands to reason that this could be the performance oriented version of the 2015 RC coupe that made its debut at the Tokyo Motor Show earlier this year. Of course, Lexus is still keeping quiet on any specifics, simply stating that the company "will unleash its upcoming F model as a coupe, conceived with grit, an entirely new expression of design and uncompromising performance."
The official name of the new F model is set to be revealed in early January, likely just before its official debut in Detroit. Stay tuned for more, and scroll down to read Lexus' very brief press blast.

2014 Lexus CT 200h F Sport

The idea of the Lexus CT 200h F Sport intrigues me. A compact, premium, efficient hatchback with an added dose of sportiness? Sign me up. It's why I'm still crossing my fingers for Volkswagen to sell the Golf GTD on our shores (though recent reports on that front are bumming me out). And judging a book by its cover, this Lexus certainly looks like it could be an interesting proposition.
Lexus first launched the CT for the 2011 model year, and for 2014, the little hatch has been given a makeover, now proudly wearing the company's new spindle grille, for better or worse. When we reviewed the CT after its launch, executive editor Chris Paukert called it "handsome, well screwed together," and "one of Toyota's boldest offerings in years." That may have been true, but after a slight makeover and some fresh new F Sport duds, I'm wondering if the CT proposition isn't looking a little more unfortunate than before.
Driving Notes

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.