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Lexus still planning seven-seat crossover

In case you're thinking, "But Lexus already has a seven-seat crossover in the GX 460," that's actually a proper SUV - the body-on-frame kind with the massive footprint and floaty handling. A report in Automotive News says that Lexus is trying to figure out how to produce a true crossover with space for seven humans, with the options narrowed down to growing the RX (pictured) or sorting out a brand new model.
How badly does the brand want it? Its chief told AN that another row is first on the list of dealer requests, that the offering could be worth 35,000 more sales per year and they don't care if it eats into five-seater RX sales - "We want it." But hey, when 40 percent of monthly sales are made up of the RX, and Lexus moved more than 103,000 of them in 2013, it's understandable that the company wouldn't mind risking a small hit for the chance to increase sales by a third of their current levels.
Toyota applied to trademark the name TX and that's already been mooted in reports as a replacement for the GX, said to end its life in 2016. The latest report, however, suggests that the GX might not go away since it's "highly profitable for the automaker, even at low volumes," and that "TX coding could merely be for a seven-seat variant of the RX 350." AN also wonders if this larger hauler would stay on the recently lengthened Toyota Highlander platform, which offers meager third-row seating, or switch to the rear-wheel-drive platform used by the IS and GS for tauter responsiveness. With Lexus saying it will be at least two years before it could be brought to market, we have a while to wait yet to find out.

Lexus UX crossover photo and video released ahead of Geneva

At long last, we have eyes on the production version of the Lexus UX compact crossover that will debut at the Geneva Motor Show next month. The retail-ready model was previewed by the UX concept shown at the 2016 Paris Motor Show, which looked like Batman's loaner vehicle while his Tumbler was in the shop. As one would expect, the UX that customers will be able to buy has filtered out all of the bizarro, leaving what looks like a little Lexus NX sprinkled with unique design cues, such as the upright vents in front and the full-width taillight. Lexus calls the UX its "first urban crossover," for reasons we can't imagine; even the Lexus LX, which could probably drive from Boston to Reykjavik if given a long-enough snorkel, only gets dirty in Jackson Hole or at Whole Foods. More reasonably, Lexus promises "exceptional body rigidity," a low center of gravity thanks to a hunkered-down platform borrowed from the Toyota C-HR, and handling that "will be as agile as a hatchback." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Engine specifics will likely wait until Geneva, but we do know that Lexus trademarked UX 200, UX 250, and UX 250h a couple of years ago. The big-brother NX comes in 300, 300 F Sport, and 350h guises, but is equipped with a 2.0-liter turbo putting out 235 hp in standard spec. Lexus will need room between the UX and NX, but UX competitors like the Audi A3 pump out 200 hp, and the BMW X1 serves up 228 hp. The teaser video above reveals the instrument panel, topped by a widescreen infotainment center that looks like a minimalist rework of the Lexus RX interior. The gauge cluster has physical dividers but appears to be completely digital. You can watch Lexus' livestream from Geneva for all the details we don't have now, or just check back here on March 6 for the particulars and the photos. Related Video: Motorsports Geneva Motor Show Lexus Crossover Luxury Videos lexus ux

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350