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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Toyota expands Takata airbag inflator recall

The Basics: Toyota will recall 198,000 examples of the 2008 Corolla and Matrix and the 2008-2010 Lexus SC430. The Problem: The vehicles contain Takata's dual-stage inflators in their front passenger airbags, which could rupture in a crash. Injuries/Deaths: None reported in this population of vehicles. However, experts believe Takata's inflators have links to at least ten fatalities. The Fix: Dealers will replace the part with a newly manufactured one. If You Own One: Toyota will notify owners about the recall by first-class mail in March and will send a remedy letter in June when the parts are ready. TOYOTA EXPANDS TAKATA AIRBAG SAFETY RECALL TORRANCE, Calif., March 2, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is expanding two of its recalls involving Takata front passenger airbag inflators. This will add model years of certain vehicles previously recalled and will cover all remaining dual-stage front passenger inflators of a particular type, as a precautionary measure. Approximately 198,000 Model Year 2008 Corolla and Corolla Matrix and Model Year 2008-2010 Lexus SC430 vehicles will be added to the recalls. The involved vehicles are equipped with a Takata-produced dual-stage front passenger airbag inflator which could potentially be susceptible to rupture when deployed in a crash. All known owners of the affected Toyota / Lexus vehicles will be notified by first class mail. Dealers will replace the airbag inflator or the airbag assembly with a newly manufactured one at no cost. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-do-date Safety Recall information on Toyota, Lexus or Scion vehicles, customers should check their vehicle's status by visiting toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Toyota Customer Service at 1-800-331-4331, or Lexus Customer Service at 1-800-255-3987. ###

Houston road rage incident devolves into all-out brawl

The video is no longer available. It appears the associated account has been terminated. Chaos erupted on a Houston freeway last weekend when an altercation spiraled out of control and ended up in a battle-royale style brawl in the middle of traffic. According to KTRK, David Dao and his daughter were traveling along FM 1960 on the morning of May 14 when they came upon a white Honda and a blue Ram truck parked in the right lane. The drivers and passengers of the vehicles were engaged in a spirited argument about something that had happened moments before Dao pulled up. Dao parked in his lane to block traffic in an attempt at making sure other drivers didn't hit the people fighting in the right lane, and instructed his daughter to start filming the incident in case they were needed as witnesses. As Dao's daughter filmed, the incident quickly escalated–harsh words were exchanged, a drink was thrown in a woman's face, and then the driver of the Ram kicked in the Honda's grille. "I couldn't believe it. As soon as he kicked the grille, I was like, 'This is going down now," said Dao. "I was thinking this is going to be bad. At that time, I knew because there was physical damage." As soon as the Ram driver kicked the Honda the entire situation went sideways and devolved into a huge brawl, with the people from both vehicles throwing wild punches and grappling with one another. A woman who was a passenger in the Ram attempted to break up the scrum but took a haymaker in the face for her troubles. Eventually, the fight broke up and the people returned to their vehicles which Dao assumed meant that the altercation was over. Apparently though, the Ram driver felt he hadn't made his point, and he reversed at high speed into the Honda, smashing the fascia and buckling the hood. The Ram then sped off westbound on U.S. 290 with the Honda on its tail. According to the Harris County Sheriff's Office, the incident was not reported and there is no word what happened to the brawlers after they left the scene. Related Video: News Source: KTRK Weird Car News Dodge Lexus RAM Driving Safety Truck Videos Sedan road rage houston fight