2006 Lexus Rx330; 1 Owner; Extra Clean!! on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus considering V8 Supercars racing program

Just a few years ago, Holden and Ford were the only manufacturers competing in Australia's V8 Supercars series. But those days were left long ago in a cloud of smoke on the track, and are only disappearing even further in the rearview mirror as the latest intel suggests Lexus could be ready to enter the series as well. Speaking with CarAdvice.com.au at the local launch of the RC coupe, Lexus Australia chief Sean Hanley revealed that his office approached the race organizers to hold "very high-level discussions" about the Japanese luxury brand entering the series. The development is reportedly spurred by the warm reception the RC has enjoyed so far Down Under, and by an expected impending shift in the rules of the V8 Supercars championship. The series has been rumored to be shifting away from strictly eight-cylinder sedans to include coupes and other engine types – a move that would open the door to more manufacturers to participate, including Lexus with the RC F. Currently the field is made up of Holden Commodores, Ford Falcons, Nissan Altimas, Volvo S60s and privately-entered Mercedes E63 AMGs. Nissan, Volvo and Mercedes only joined in the past couple of seasons following the last round of rules changes. The series received "international" status from the FIA in 2011and in the past few seasons has held races in locations as far flung as Abu Dhabi and Texas to its principally Australia-based calendar. Lexus, for its part, has competed in Grand-Am, Germany's Nurburgring-based VLN series and Japan's Super GT series, but unlike parent company Toyota, has yet to embark upon a top-level racing program in Formula One, the World Rally Championship or at Le Mans.

Toyota's future fuel cell vehicle lineup revealed?

Being an Olympic sponsor from 2017 through 2024 puts Toyota in the international limelight, and the company is preparing a fleet of efficient, cutting-edge vehicles just in time for the Tokyo games in 2020. At least eight new models could be on the way, according to Automotive News citing Best Car from Japan. Three of those might make use of the hydrogen fuel-cell powertrain developed for the Mirai. While many of these fuel cells are going into Japan-only vehicles, one of them could come here. Reiterating earlier rumors, Automotive News reports a hydrogen-powered Lexus LS is set for 2018. It could be even lighter than the current hybrid model, too. A similar version of the Toyota Crown would launch there in 2019 and possibly an FCEV Estima minivan, too. Beyond fuel cells, Toyota also intends to put the JPN Taxi Concept from the 2013 Tokyo Motor Show into production in time for the games, according to Automotive News. For 2017, the brand's flagship Century is also expected to adopt a hybrid V8 to replace the current V12, as well. Plus, many of its Japanese-market vans are also due for updates. All of this is certainly a massive undertaking to be ready in time, but Tokyo want to use the games as a chance to show the city as an innovative, international destination. Automotive News predicts Toyota could supply thousands of vehicles to haul all of the athletes and dignitaries around. In addition, the Japanese government wants 6,000 fuel cell vehicles on the road and 35 refueling stations up an running for the games. Related Video: