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Lexus teases Frankfurt Motor Show concept... is it the RC Coupe?

With the teaser image of the concept car above and the announcement that Lexus will be premiering it to the world at the Frankfurt Motor Show on Tuesday, September 10, you know pretty much what we know. The Japanese luxury brand has decided to to say nothing more. Picture sleuthers have, however, suggested that it is a conceptual preview of either the RC Coupe or the hotter RC-F that will be revealed in Tokyo, or, less likely, the coming NX crossover - and that covers all the bases that we know of.
Along with that, Europeans will get to lay eyes on the GS 300h for the first time, the sport sedan powered by Lexus' 2.5L hybrid powertrain. You'll find a skosh more information in the press release below.

2014 Lexus IS350 F-Sport

Is A New Kind Of Lexus Hiding Under That Radical Skin?
When the now-outgoing Lexus IS generation was launched back in 2006, the company would not have been wise to bring the compact luxury sedan to be driven by journalists to a track like Driveway Austin Motorsports. Taking along a BMW 335i for comparison loops would have proved an ill choice as well.
Our own Jonathon Ramsey found the current-generation Lexus IS250 to be fairly nimble over a tightly wound autocross course, when he drove it back-to-back with the prototype version of this 2014 IS a few months ago. Our track for testing the fully realized version of the IS350 F-Sport meanwhile - again with the 2013 version along for competitive driving - was on a circuit designed to string together recreations of some of the best tracks in the world. Laguna Seca, bits of the Nürburgring and sections inspired by Imola and Ferrari's Fiorano test track all make for a far more enticing road course than you'd expect to find plunked down in a nondescript area a few miles east of downtown Austin. Critically, this environment highlighted what strides Lexus has made in the sport sedan race with its new IS.

Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).