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Will.i.am and Lexus make music on a runway with frickin' lasers

There's no doubt that an engine can make some fabulous sounds, but they don't technically fit the definition of music. In a spectacular recent stunt from Lexus, Will.i.am, and a huge team of technicians, a trio of NX CUVs actually became an instrument while driving down a runway to play the artist's song #thatPOWER. All that was necessary to get it done was the help of a whole lot of lasers and some very precise driving. The team rigged up 350 audio-sensitive lasers and lights to make this stunt possible, and it essentially turned the runway into a real-world version of the Rock Band video game interface. The three NXs needed to drive not only in the right location but also at the right speed to keep the song's tempo going. While what you see here was reportedly shot in just one night, setting everything up took 65 people over seven days. The awesomely named light artists, Marshmallow Laser Feast, designed the actual layout. The end result of all of the hard work definitely looks impressive in this video, but it also appears like this was a very difficult stunt to actually get right. A lot of the faces at the end of the clip were wearing a look of relief of finally doing things successfully. will.i.am AND LEXUS CREATE LASER AND SOUND SPECTACULAR ON EPIC STREET 'STAVE' FRONTMAN CHALLENGED TO NAVIGATE GIANT VISUAL INSTRUMENT IN ALL NEW LEXUS NX Brussels 30th July 2015 - #NXontrack - Lexus Europe, today unveiled an innovative audio-visual film which sees global entrepreneur and musician, will.i.am challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular. . Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs', hitting the laser 'targets' at the correct tempo to synchronise with his smash hit. The unprecedented live event, shot in one night last week, sees the musician's skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal 'sound-road', race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises. Speaking about the video, will.i.am said: "Working with the stunt guys to hit the laser targets in time with the music wasn't easy to get right but the result was awesome.

Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

2016 Lexus RX First Drive [w/video]

There is no more important model line to Lexus than the RX. Year to date, with a replacement on the way, the RX accounts for 28 percent of the brand's sales. It's the undisputed champ of the midsize luxury SUVs, nearly outselling BMW's entire SUV lineup. So when it came time to push a significant update to its best-seller, Lexus put the whole of its engineering might into the challenge. The 2016 RX represents the very best that Lexus is capable of, specifically when its spindle-shaped grille is pointed at its core audience. Starting with the basics, Lexus increased the exterior dimensions. Wheelbase grows just under two inches while overall length goes up by five. But overall interior space remains exactly the same at 139.7 cubic feet. Rear-seat passengers get extra space – head, hip, and legroom all nudge up slightly for 2016 – but it comes at the expense of cargo area, at least on paper. Whereas the 2015 RX offered as much as 80.3 cubic feet of storage space with the rear seats folded, the 2016 model cuts that by a quarter to 56.3 cubes. Lexus representatives say that cargo space is up, and the numerical reduction is due to different measurement methods. The 450h's cargo area is smaller by a negligible half cubic foot due to the location of the car's battery pack. The new RX looks seriously chiseled. RX buyers and their friends enjoying the more spacious back seat are going to look considerably more stylish in 2016. The new RX looks seriously chiseled, with sides creased and cut to the point that there's hardly any flat surfaces. It's hard to pick favorite details, but we really like the upward-kick of the rocker panel. At the front lives Lexus' ubiquitous spindle grille, more exaggerated than ever before and rimmed by a strip of thick chrome. Sharp lines dominate the rest of the fascia, from the slit-like headlights to the arrowhead-shape that surrounds the fog lamps. There is a premium lighting package that includes LED lamps everywhere not to mention awesome sequential turn signal indicators in the taillights. UPDATE: It turns out the awesome sequential turn signal indicators aren't going to be available in the United States, which is a big bummer. If the floating roof looks familiar, that's because you've seen it on the Nissan Murano. Somehow the massive proportions of the trademark Lexus grille is not the most controversial styling element of the new RX.