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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

What does a million-mile car really tell us?

A million miles. Nearly every car brand and motor oil company plays the million-mile marketing racket at some point. The typical recipe is to take a car that experienced a ton of low-stress highway miles, and make it a rolling testament to the long-term qualities of whatever reputation you're trying to prop up. Saab, Lincoln, Toyota, Honda, Ford, Chrysler. It's a tired game that I would normally just consider one of the pointless ranking exercises of our time. But the truth is, when it comes to a car's longevity, it's almost always the owner that makes the real difference, not the brand. Like a pitcher at a baseball game, the owner mostly determines the victories and the defeats for his car. Some specific models are the basement dwellers of our time – I'm looking at you, Chrysler car with the 2.7-liter engine! But a lot of cars and trucks hit right around the average that is a powertrain whose longevity is mainly determined by that person who turns the key and hopefully learns that patient art of long-term ownership. The best owners are the ones who deserve the attention. So with that in mind, let me introduce you to Matt Farah's Million Mile Lexus. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This Lexus could be written off as another cynical marketing exercise in this business, performed by those who didn't do the real driving in the past and have no plans at all on doing the bulk of the driving in the future. Matt's actually doing a few things that are genuinely cool, though. Letting other auto journalists and enthusiasts drive it along the way and giving Regular Car Reviews a crack at it. Focusing on the rare virtues of the first-generation Lexus, which, to be frank, can out-diesel a diesel. There is a great story to be had with this car. This isn't a car that was "going to the junkyard" and magically given the kiss of life. That story is far more vast than a guy who bought a high-mileage car in great overall condition. This isn't a car that was "going to the junkyard" and magically given the kiss of life so that it can endure the ages. This Lexus, like all other high-mileage models worthy of our love, has been given one hell of a good maintenance regimen by the prior owners. It was taken care of and primarily maintained at the dealership, where it probably received the best parts and service, thanks in enormous part to owners who were willing to pay that exorbitantly high bill.

Lexus to reveal production NX crossover at Beijing in April

At the Frankfurt Motor Show last year, Lexus rolled out a concept crossover called the LF-NX. It then brought it back, with a new paint job and a turbocharged engine, at the Tokyo Motor Show a few months later. We got another glimpse a couple of months after that during a presentation from Jim Lentz. But now Toyota has confirmed that the finalized production version is just around the corner.
While all the attention is affixed on the Geneva Motor Show, Toyota released a statement (which you can read below) announcing that the NX (as it will officially be known) will debut next month at the Beijing Motor Show. Set to be positioned below the RX, the new NX will tackle what Lexus terms as "the growing segment of premium compact crossovers," taking on the likes of the Audi Q3, BMW X1 and Mercedes-Benz GLK.