10 Rx350 Navi Roof Heated Cooled Leather Rear Camera Bluetooth Woodtrim Tow Aux on 2040-cars

Auto blog

Lexus gives Jay Leno a shot at driving its 2014 IS

After we drove a prototype of the 2014 Lexus IS, we were told that Lexus was shipping it back to Japan. As it turns out, late-night funnyman Jay Leno was already in the motherland with the coming sport sedan, and he lapped it around Fuji Motor Speedway with Chief Engineer Junichi Furuyama.
This was probably during his LFA drive two months ago, actually, when Furuyama-san was even more tight-lipped about the IS than he was a week ago, so Leno has to make the best guesses he can. Leno goes over the whole car, then takes it out for a casual spin, so at least you get to see it in action. As for Jay's take, you'll just have to watch the video below to find out.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Xcar gets Lexus LFA serviced at TMG

Toyota has made all manner of vehicles, from sedans and hatchbacks to crossovers and pickup trucks. It's even done a handful of sports cars over the years. But it's only ever done one real supercar, and that was the Lexus LFA. The ten-cylinder supercar was built at the dedicated, purpose-built LFA Works, a facility within Toyota City in Japan that's since moved on to making everything from bicycles to hydrogen fuel cell vehicles. But if you were lucky enough to be among the 500 customers to get your hands on an LFA, you may not be inclined to send it back to the factory every time it needs servicing. Especially not if you live in, say, Europe. That's why Toyota Motorsport GmbH was tasked with handling service for the LFA for Europe. The facility in Cologne, Germany, was once home to the automaker's F1 team, now runs its championship-winning endurance racing team and will soon again serve as the home base for its renewed assault on the World Rally Championship. So it's just the type of facility that could handle whatever comes up with Lexus' high-strung exotic, from servicing the V10 engine to repairing the carbon-fiber chassis if need be. After checking out the underground collection in its last episode, the guys at Xcar popped their heads in at the LFA service center. There they spoke with TMG VP Rob Leupen, who seems convinced that Toyota should make a new hybrid supercar. We hope he turns out to be right.