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Lexus RC configurator comes alive, priced from $42,790*

Fancy yourself an example of Lexus' take on the BMW 4 Series and Audi A5? Well, now you can customize your very own RC on Lexus' consumer website. With prices starting at $42,790 for a rear-drive model while an all-wheel-drive RC kicks off at $45,025. Neither price includes Lexus' *$925 destination charge.
With a wild (by Lexus' standards) color palette and the option of regular and F Sport trims, there's a fair amount to play with in this configurator. That said, it follows the brand's typical strategy of offering colors and upholsteries along with a wide range of pre-determined options packages.
For those waiting on the configurator for the RC F, it looks like you'll have to wait a big longer, as Lexus hasn't launched a builder for its high-performance, 467-horsepower, $63,325 coupe. Stay tuned for that one.

Lexus to replace GX SUV with new TX crossover

There's been a lot of news regarding future Lexus products recently, including spy shots of new RC coupe and NX compact crossover, and reports that a 2+2 coupe based on the LF-LC concept is heading for production. Now, Automotive News says that Japan's #1 luxury automaker is planning to replace the fullsize, body-on-frame Lexus GX SUV with a three-row crossover called the TX.
The article says that the GX, which is based on the foreign-market Toyota Land Cruiser Prado, will get a styling update for 2014 before being phased out in 2016. In a similar move as Infiniti made with its new three-row JX/QX60, the new TX will be car-based, but details are still unknown as to whether it will be front-wheel-drive riding on the Toyota Avalon platform or rear-wheel-drive using the Lexus GS platform. Either way, this new luxury crossover could join the Lexus lineup as soon as late 2016.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.