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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2019 Lexus UX 250h First Drive Review | Flashy looks and smart hybrid tech

STOCKHOLM, Sweden — Lexus admittedly is late to the subcompact crossover segment, but it hopes to make up ground with the 2019 UX by offering an intriguing combination of hybrid technology and flashy design. Longer than any premium subcompact SUV rival at 177 inches, the UX's 60.6-inch height is lower than all but the Infiniti QX30 and Mercedes GLA, and it sits in the middle on width at 72.4 inches — the BMW X1 and Subaru XV are narrower, the Audi Q3 and Jaguar E-Pace wider. Those dimensions give the UX a much more hatchback/crossover feeling, rather than a boxy and upright SUV. The inline four-cylinder 2.0-liter gasoline engine teams with two electric motors to produce 175 horsepower channeled through an electronically controlled continuously variable transmission. The hybrid offers electric all-wheel drive with a dedicated electric motor generator integrated into the rear differential. Despite the crossover looks, Lexus never suggests the UX is a proper off-roader. On-road it does feel a little more solid, and promises more traction on slippery surfaces off-road. The U.S. market gets a strictly gasoline-fed option too, in the UX 200. It's powered by a 2.0-liter 169-horsepower four-cylinder engine paired to Toyota's new direct-shift CVT transmission and front-wheel-drive only. Economy figures are still to be finalized, but Lexus estimates 33 combined mpg for the UX 200, with the all-wheel-drive 250h expected to achieve 38 mpg combined. Related: 2019 UX is the most affordable Lexus In Europe, the UX will be sold alongside the now-aging CT hatchback, despite rumors the CT is on its way out (it's already been axed in the U.S.). But the UX is by far the superior vehicle. The CVT in the Lexus UX is better and doesn't whine like the transmission in older versions of the CT. The UX also handles way better, even though for most customers its environmental credentials, keen running costs and distinctive design are more likely to factor into the buying-decision process. The UX's cabin is a welcoming space. It's smart, logical and less cluttered than the larger NX. Material quality is excellent and original in places too — the optional dashboard covering akin to textured Japanese washi paper is a good example — and Lexus is stressing the brand's superior craftsmanship, called Takumi, throughout its range. Unfortunately, the interior is hamstrung by the laptop-style touchpad for the infotainment screen (7-inch is standard, 10.25-inch on F-Sport trim).

2017 Tokyo Motor Show | Mega Gallery

The 2017 Tokyo Motor Show has been a big and busy one. It's also had machinery ranging from beautiful to bizarre. But there's been something for everyone. Companies such as Honda and Subaru brought performance oriented vehicles, Toyota showcased a wide array of funky and practical concepts, and Yamaha even broke away from motorcycles to do another car concept. You can check all of these vehicles out, and more in the galleries below. 2018 Honda Gold Wing: View 5 Photos Honda Neo Sports Cafe Concept: View 5 Photos Honda Riding Assist-e Concept: View 7 Photos Honda Sports EV Concept: View 5 Photos Honda Super Cub: View 3 Photos Isuzu FD-SI and Elf EV: View 9 Photos Lexus LS+ Concept: View 18 Photos Mazda Kai Concept: View 18 Photos Mazda Vision Coupe Concept: View 15 Photos Mitsubishi e-Evolution Concept: View 8 Photos Nissan IMx Concept: View 29 Photos Nissan Leaf Nismo Concept: View 8 Photos Subaru Viziv Performance Concept: View 12 Photos Toyota Century and Crown: View 7 Photos Toyota Concept-i Series: View 16 Photos Toyota GR HV SPORTS Concept: View 6 Photos Toyota Tj Cruiser: View 12 Photos Yamaha Concepts (Cross Hub, MOTOROiD, MWC-4, Motobot): View 5 Photos Related Video: Tokyo Motor Show Honda Isuzu Lexus Mazda Mitsubishi Nissan Subaru Toyota