2022 Lexus Rc Awd F Sport-edition(sport Package) on 2040-cars

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Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Lexus RC 350 F Sport ready to take on Europe's coupes

Rumbling into the slot between the Lexus RC 350 Sport Coupe and the RC F is this, the RC 350 F Sport. Debuting at the Geneva Motor Show next week, the intergalactic malevolence of that spindle grille is given further aggression with a mesh treatment and 19-inch F Sport mesh wheels in dark metallic. Traditionally, F Sport models have also brandished unique fascias, but the standard RC is so visually aggressive to begin with, it still ought to throw quite a scare into rivals like the BMW 4 Series M Sport.
Bigger identifiers come in the cabin and under the skin, foremost being the redrum-reminiscent Rioja Red leather treatment and Silver Performance trim, perforated leather wrapped 'round the steering wheel and a moving center ring in the dash cluster inspired by the LFA. When the coupe is put into Sport+ mode, the included adaptive damping will kick in, and buyers can optionally order the four-wheel steering system when the car goes on sale in the US this fall.
There's a press release with info and specs below, a high-res gallery above and a bright lights, big city introduction on March 4 in Geneva.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.