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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

What does a million-mile car really tell us?

A million miles. Nearly every car brand and motor oil company plays the million-mile marketing racket at some point. The typical recipe is to take a car that experienced a ton of low-stress highway miles, and make it a rolling testament to the long-term qualities of whatever reputation you're trying to prop up. Saab, Lincoln, Toyota, Honda, Ford, Chrysler. It's a tired game that I would normally just consider one of the pointless ranking exercises of our time. But the truth is, when it comes to a car's longevity, it's almost always the owner that makes the real difference, not the brand. Like a pitcher at a baseball game, the owner mostly determines the victories and the defeats for his car. Some specific models are the basement dwellers of our time – I'm looking at you, Chrysler car with the 2.7-liter engine! But a lot of cars and trucks hit right around the average that is a powertrain whose longevity is mainly determined by that person who turns the key and hopefully learns that patient art of long-term ownership. The best owners are the ones who deserve the attention. So with that in mind, let me introduce you to Matt Farah's Million Mile Lexus. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This Lexus could be written off as another cynical marketing exercise in this business, performed by those who didn't do the real driving in the past and have no plans at all on doing the bulk of the driving in the future. Matt's actually doing a few things that are genuinely cool, though. Letting other auto journalists and enthusiasts drive it along the way and giving Regular Car Reviews a crack at it. Focusing on the rare virtues of the first-generation Lexus, which, to be frank, can out-diesel a diesel. There is a great story to be had with this car. This isn't a car that was "going to the junkyard" and magically given the kiss of life. That story is far more vast than a guy who bought a high-mileage car in great overall condition. This isn't a car that was "going to the junkyard" and magically given the kiss of life so that it can endure the ages. This Lexus, like all other high-mileage models worthy of our love, has been given one hell of a good maintenance regimen by the prior owners. It was taken care of and primarily maintained at the dealership, where it probably received the best parts and service, thanks in enormous part to owners who were willing to pay that exorbitantly high bill.

Production Lexus NX leaked in Jim Lentz presentation?

Before kicking off the Detroit Auto Show, the Society of Automotive Analysts had Toyota CEO Jim Lentz come on stage to say some words about the future of the auto industry, as well as what's coming for Toyota. While this type of information would normally stay off our radar, a video of his speech likely gives us our first look - albeit low-res - at the production version of the Lexus NX compact crossover.
In the video recorded by AmericaJR, Lentz refers to the turbocharged LF-NX Concept that was on display at the Tokyo Motor Show, but comparing this image to our gallery from Tokyo, there are clear differences between the two vehicles. These include the toned-down shape of the spindle grille, lower fascia crease and door mirrors as well as a headlight design that more closely resembles that of the 2014 IS sedan and the newly introduced RC coupe. From what we can see of the rest of this image, the NX should retain some of the LF-NX's angular side body creases. The vehicle you see above basically looks ready for production.
If this is in fact the NX, then reports of a Geneva debut for the luxury crossover seem even more accurate. The entire video is posted below, but the NX comes on screen around the 10:40 mark.