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Lexus RC media event in Japan canceled over lack of interest

It's a good thing senior editor Seyth Miersma doesn't live in Japan, or he wouldn't have been able to snap a photo like the one you see here, of a fresh-off-the-line Lexus RC F on hand at a first drive for media. That's because Toyota's Japanese arm has outright canceled its RC press launch. Sure, we've heard about events being delayed, but canceled? That's rare. Even worse is the reason: according to Automotive News, the event was nixed due to lack of interest. Wow.
In an email to media, Lexus said the event "has been canceled due to insufficient attendance," according to AN. The News posits that perhaps it would have just been better to hold the event anyway, in an attempt to save face, and that this is another example of the Japanese culture (especially youth) becoming less and less interested in cars. Of course, there's also the thought that local media just didn't want to drive out to Yokohama to drive the RC on a not-so-sexy press launch, which, if you ask us, is an incredibly lame excuse (do your jobs, folks!).
Either way, will this bode well for the Lexus RC's public launch? Will it receive the same lukewarm response when it arrives at Japanese dealers? We'll see.

Lexus and Scott Pruett go racing with RC F GT3

Lexus will show what its RC F GT3 can do next year in the US when the racer will be hit the track with a newly formed team called F Performance Racing. Unfortunately, no one will say what series the coupe will compete in, but veteran racer Scott Pruett will be behind the wheel. As Lexus already teased, the RC F GT3 will feature a body with big flares and a huge wing. Under the heat extractors in the hood, there will be a production-derived 5.0-liter V8 with over 500 horsepower that will route through a six-speed sequential gearbox. Based on its current livery in eye-popping metallic blue, the coupe will also be one of the easiest cars to spot on the track. The sharply styled RC F might take too many checkered flags in its first season, though, because the team will keep the coupe to a limited schedule next year. Rather than scoring wins, the focus will be on developing the platform and gaining experience. However by the 2017 or 2018 season, there will be a multi-car effort with a full racing calendar. When taking on veteran teams fielding Porsches or Ferraris in the same class, a seasoned driver like Pruett will be an asset around a racecourse. He also already has close ties to the Japanese luxury brand after competing in Lexus-power prototypes in the Grand-Am Rolex Sports Car Championship Series and helping to develop the LFA. "I could not be more ecstatic to be representing Lexus as a performance brand ambassador and on the track in the F Performance RC F GT3," he said in the announcement. We look forward to seeing what he can do with it next year. Related Video: Lexus Partners with F Performance Racing for 2016 and Beyond Scott Pruett and Paul Gentilozzi form new team Multi-year team agreement Upcoming season focuses on vehicle development LAS VEGAS (Nov. 2, 2015) - Lexus today announced its motorsports partnership with Paul Gentilozzi and newly formed F Performance Racing to field the RC F GT3 in a soon to be announced sports car series. This new racing venture is part of the Lexus' global motorsports effort that will see the Japanese luxury brand competing on tracks in the United States beginning in 2016. The new race vehicle is based upon the production Lexus RC F high performance coupe that went on sale at the end of 2014.

Lexus RX replacement to debut in Detroit?

The 2015 Detroit Auto Show is shaping up to be a big one for Lexus, with Group Vice President Jeff Bracken confirming to Ward's Auto that the Japanese luxury marque will have at least one, and possibly two, all-new-model introductions. Ward's seems to think that one of those vehicles will be the new RX crossover, one of the brand's most popular (and oldest) offerings. The complete and utter lack of spy photos of the new RX doesn't necessarily support Ward's argument, although if the new CUV ends up being based on the JDM Toyota Harrier, as previously reported, the absence of camouflaged images might make some sense. As for that other vehicle, it's hard to say what we might see. Were we to put our money on it, though, the long-awaited GS F would be a strong contender for a Detroit debut. The high-performance challenger to the BMW M5 and Mercedes-Benz E63 AMG has been spotted almost completely undisguised as recently as October. On top of that, Detroit's reputation as a performance-focused show (last year's show saw debuts of the Ford Mustang, BMW M3 and M4, Chevrolet Corvette Z06, Volkswagen Golf R and Porsche 911 Targa) makes the GS F's appearance there a fair bet. One thing we can count on at least hearing about when Detroit rolls around is Lexus' strong sales position. The company's 2014 sales should crest 305,000 units by the end of the year, marking the first time the company had passed the 300,000-unit mark since 2007. Bracken told Ward's that should be an easy task, particularly with the brand's "best month of the year," December, still to come.