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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

2022 Lexus IS 500 F Sport Performance brings back the V8

The 2022 Lexus IS 500 F Sport Performance revives the dormant IS F formula, bringing V8 power back to the compact luxury Japanese sport sedan for the first time since 2014 and confirming rumors of a new series of V8-powered performance (small p) cars from Lexus. Very little surprises us these days, especially in the luxury segment, but if you'd told us a month ago that we'd be confirming a V8-powered Lexus IS and a new, all-four-cylinder lineup for the Mercedes-Benz C-Class in the same week, we'd have called you crazy. Parent company Toyota's presence in Texas may have rubbed off on Lexus, though, because after a years-long hiatus, the V8-powered IS sedan returns. That's right. A V8. In a brand-new compact sport sedan. In 2021.  The new sport sedan will pack a 472-horsepower, 5.0-liter V8 with 395 pound-feet of torque, making it the spiritual successor to the discontinued Lexus IS F. For those keeping track at home, yes, that's the same V8 Lexus has utilized elsewhere in recent years. It currently powers the RC F coupe and, until last year, was also found under the hood of the larger GS F sedan. Like the BMW M3 it matches for power, the Lexus will come standard with rear-wheel drive and a limited-slip differential, making it a true performance machine. Power will go to the rear end by way of the same eight-speed automatic Lexus uses elsewhere as well. Sorry, folks, there's no stick, but hey, the IS F didn't have one either, so let's not get too picky. The original IS F also offered just 416 horsepower and 371 lb.-ft. of torque, so remember, this is all upside here. The original also launched without the LSD, if you'll remember; that came later.  2022 Lexus IS 500 F Sport Performance View 26 Photos The other significant edge the IS 500 F Sport Performance will have over its two-generations-removed predecessor will be the benefit of almost a decade's worth of interior development. While the IS platform was not significantly overhauled for the 2021 "re-imagining" (as Lexus puts it; we prefer the term "remodel"), the interior was, and the IS 500 F Sport Performance will benefit from all of the base sedan's upgrades, including a thoroughly overhauled infotainment system, which is night-and-day better than what was offered previously.

Flower petal-covered Lexus UX 250h wins art car competition

We confess not to know the first thing about art, so perhaps we don't quite get why anyone would want to cover every inch of a Lexus UX250h with flower petals. It's not as if it's an easy thing to do. But not only has someone done it, the resulting car has actually won an art car competition sponsored by the luxury marque. Without the flower petals, the Lexus UX is actually a pretty sharp looking compact premium crossover. It wears the Lexus design language with its many crsip creases and angled lines better than most of its fellow L-badgers. In fact, we can think of others whose sheetmetal would look better under a veil of paper blossoms. The winning entry, created by a design outfit called Clap Studio out of Valencia, Spain, beat five other Lexus UX art cars to win the contest. It took artists Jordi Iranzo and Angela Montagud a month to attach the thousands of paper cutouts to the body. "Our concept is a Zen garden that represents a state of mind: calm, pure consciousness,” they explained. The duo also point out that the car looks very different depending on the light, as the petals reflect and cast shadows in varying directions. Other entrants included more traditional art cars, with elaborate paint jobs, textures, or random objects affixed to them. At least one appeared to be covered in actual, not abstract, flora. Only the winning proposal was actually built, it seems, so in real life only one UX was defiled (or beautified, depending on your taste). Again, we don't know much about art. Related video: