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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus LC 500 dominates 2016 EyesOn Design Awards

The Lexus LC 500 captured top honors for the best-designed production car and the best interior at the 10th annual EyesOn Design awards at the Detroit Auto Show. The awards are handed out by the Detroit Institute of Ophthalmology. The Buick Avista won the concept car category, just as its four-door predecessor, the Avenir, did last year. Other winners this year included the Chrysler Pacifica, which won for the best-designed production "truck" (as crossovers and minivans are sometimes categorized), and the Audi H-Tron Quattro, which won for the best concept truck. The Acura Precision concept was also recognized for its "innovative use of color, graphics, and materials." And the new Volvo S90 was singled out for its human-machine interface. The panel of jurists this year included designers from an array of automakers and art schools. Several past honorees for the organization's LifeTime Design Achievement Award participated in the voting, including GM's Wayne Cherry, BMW DesignworksUSA founder Chuck Pelly, Hyundai's Peter Schreyer, and Jack Telnack (formerly of Ford). Telnack also served on the select panel of chief judges this year, alongside Chris Chapman from Hyundai, Dave Marek from Acura, and Stewart Reed from the Art Center College of Design. Lexus Takes 2 and Buick Wins Best Concept For 2nd Year at EyesOn Design Awards at NAIAS January 12, 2016, Detroit, Michigan. A panel of design leaders representing worldwide automotive manufacturers and transportation design chiefs from top design schools around the globe today selected these vehicles to receive the following EyesOn Design Awards at the North American International Auto Show: * Production Car: 2017 Lexus LC500 * Production Truck: 2017 Chrysler Pacifica * Concept Car: Buick Avista Concept * Concept Truck: Audi h-tron Quattro Concept * Best Designed Interior: 2017 Lexus LC500 * Innovative Use of Color, Graphics and Materials: Acura Precision Concept * Human Machine Interface: 2017 Volvo S90 Chief Judges were: Chris Chapman of Hyundai, Dave Marek of Acura, Stewart Reed of ArtCenter College of Design, and Jack Telnack of Ford Motor Company (retired). 2016 marks the tenth year the EyesOn Design Awards have been an integral part of the North American International Auto Show. Related Video: Featured Gallery 2016 EyesOn Design Award Winners News Source: EyesOn Design Detroit Auto Show Acura Audi Buick Chrysler Lexus Volvo chrysler pacifica volvo s90 lexus lc 500 acura precision concept

Lexus crafts working IS sedan out of cardboard [w/video]

People make model cars out of all sorts of material: wood, plastic, metal... and sure, even cardboard. What sets this one apart is that it's built to scale – as in, full scale – and what's more is that it can actually be driven. Then again, we couldn't vouch for its crashworthiness, so that might not be advisable. The replica Lexus IS sedan was commissioned by the Japanese automaker's UK office and made by two British workshops: Scales & Models and LaserCut Works. It's inspired by the Japanese art of origami and made out of cardboard, except for the working parts and the frame made of steel and aluminum. It's got a fully functional interior, opening doors, working headlights, rolling wheels, and an electric motor. The form is made up of cardboard 10 millimeters (0.4 inches) thick, provided by packaging company DS Smith. The material was laser-cut into 1,700 components, according to a 3D digital model provided by Lexus, and assembled by hand and painstakingly fixed into place by water-based wood glue that has to set for 10 minutes between each step. Little wonder that the whole project took three months to complete. The finished product will be on display at the NEC in Birmingham later this week during the Grand Designs Live Show. But if you're not planning on heading there yourself, you can check it out in the image gallery above and making-of video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 05 Oct 2015 LEXUS UK UNVEILS FULL-SIZE ORIGAMI INSPIRED CAR REPLICA IS MODEL CELEBRATES LEXUS CRAFTSMANSHIP • Created as a celebration of the skills of Lexus's takumi craftsmen and women, capturing the spirit of Creating Amazing in design and engineering • Life-size replica of the Lexus IS, crafted from 1,700 fully recyclable laser-cut cardboard sheets • Created by a five-strong team of professional designers and modellers from UK specialist companies LaserCut Works and Scales and Models, supported by DS Smith (cardboard manufacturers) • Powered by an electric motor, the Origami Car can be driven Brussels, Belgium - There has never been a Lexus like it: sheet metal, glass and plastics have been set aside for the creation of a one-off life-size model crafted in precision-cut cardboard. The remarkable Lexus Origami Car is a faithful replica of the new IS saloon, produced as a celebration of the human craftsmanship skills that go into every car Lexus makes.