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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Lexus to reveal new concept in Geneva

When Lexus rolls in to the Geneva Motor Show this year, it will have some exciting metal to show off to the Old World crowds. Both the GS F performance sedan and the LF-C2 concept will be marking their European debuts at the Swiss expo. But it will have a new concept to showcase, as well. Just what form that concept will take is anyone's guess at this point, and Lexus isn't saying. The Japanese luxury marque's lineup consists primarily of sedans and crossovers, with the RC coupe and CT hybrid hatchback thrown in for good measure. The likelihood is that we'll be looking at either a new compact model or a large crossover, but that's all up in the air at the moment. Recent show cars from Toyota's upscale brand have included the RC F GT3 racer, the aforementioned LF-C2 convertible, the LF-LC sports coupe and the LF-NX concept that previewed the new NX compact crossover. Watch this space for more. Related Video: 03 Feb 2015 LEXUS AT THE 2015 GENEVA MOTOR SHOW • European Premiere of the new Lexus F-performance model, the 477PS GS F • European Premiere of the LF-C2 concept • World Premiere of a new Lexus concept Brussels, Belgium - The 2015 Geneva Motor Show will host a European introduction of the recent addition to the Lexus high-performance F-brand, the new GS F. World Premiered at this year's Detroit MS, the GS F is a refined four-door coupe with the speed and agility of a premium sports car. Equipped with a normally-aspirated 5.0l V8 engine, the GS F produces maximum power of 477PS and maximum torque of 530Nm. The GS F is the first Lexus to include the new comprehensive Lexus Safety System +. World Premiered at 2014 Los Angeles Motor Show, the LF-C2 concept will also have its European Premiere at this year's Geneva MS. The concept is a design study in the form of a 2+2 roadster that explores key styling themes involved in the Lexus brand's future, bolder styling direction. The LF-C2 is a luxury Grand Touring concept inspired by Lexus' passion for driving. Its open-air design derives from a pure sports coupe idea. Finally, during the Lexus press conference, a new Lexus concept will have its World Premiere. The Lexus Press Conference will take place on March 3, at 12:30 at the Lexus stand (number 4211) in Hall 4.

Lexus will build a production version of the UX crossover

It seems that Lexus's selection of crossovers is about to get bigger by going smaller. The Australian automotive news site Motoring says a Lexus representative confirmed that a production version of the UX concept is coming soon. A Lexus representative said it will help bring younger customers to the brand. As a refresher, the UX was a subcompact crossover shown at the Paris auto show, and it was quite striking. The exterior was a flurry of curves and angles, and the interior had crazy seats with elastic straps instead of cushions and a holographic user interface. The interior even had a weird, finned sound bar in the dash that could be removed and carried around. The futuristic interior features are practically guaranteed to be exclusive to the concept, and the exterior design will probably be toned down. Since the slightly larger Lexus NX borrows some bits from the RAV4, we expect the UX to utilize some underpinnings from another the smallest crossover in the Toyota line, the Toyota C-HR. Sharing with the C-HR would also mean the UX would also have some commonality with the current Prius, as both vehicles use the scalable architecture known as TNGA. This would also mean a hybrid UX is a strong possibility as well, since the Prius is only available as a hybrid, and the C-HR has a hybrid option in Europe and Japan. It's hard to say when the car will arrive, but considering the compact crossover craze we can't imagine that Lexus wants to wait too long. It's possible a near production-ready concept will appear at a show next year, and would likely reach dealers at the end of that year or the start of the following one. Related Video: Featured Gallery Lexus UX Concept: Paris 2016 View 17 Photos News Source: MotoringImage Credit: Drew Phillips Lexus Crossover Luxury toyota c-hr lexus ux