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Lexus fans vote Solar Flare for new RC F hue

What's in a name? When it comes to model nameplates, quite a lot, and automakers go to considerable lengths to find just the right one. Same goes for the names of the colors in the catalog (save for maybe the Rape Yellow in the extensive Bugatti palette), but every once in a while, an automaker will open it up for suggestions from the public.
SRT did that when it introduced a new shade of blue for its Viper, as did Chevy for the pale green on the Volt. And last month, Lexus followed a similar path when it asked fans on Facebook to come up with a name for the new shade of orange for the RC F.
Fans suggested names like Tangerine Flame, Outrageous Orange and Fiery Orange, but ultimately the winning submission that Lexus selected was Solar Flare. The name was suggested by five individuals and will now enter the catalog of colors for the new luxury muscle coupe with its 450-horsepower 5.0-liter V8.

Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Lexus flagship spotted testing in the desert

Most of the Lexus line-up has been updated with the company's unique design language. Whether you love it or hate it, most of the company's cars are impossible to confuse for something else. But during this time of transformation, the flagship LS sedan has lingered with a very mild, sedate shape. These spy photos show the LS has gone under the knife. That being said, we can't really say how different the LS is going to look for sure because Lexus has employed some impressive camouflage. If we didn't know better we'd say it looks like the LS is going retro with round reflector headlights and some rear tailfins. But we do know better, so don't look for those features to make it to the production model. What we can make out is the lower half of the Lexus "spindle" grille. The camouflage wrapping is pressed up against a trapezoidal shape at the front reminiscent of what we've seen on other Lexus models. It looks like a large version of it as well. This Lexus seems to still be quite long, and based on where the rear passenger is in the photos, it still seems to have loads of space for rear passengers. It's difficult to tell if this is a long wheelbase model or a standard one, but if it is long wheelbase, it's proportioned quite nicely. It looks like there will be quite a large C-pillar on this LS too. Our spy photographer expects this car to be revealed next year as a 2018 model available with a V8 and possibly a hydrogen powertrain. So if you want one of the last low-key LS models, you'll want to get the current version because its days are numbered. Related Video: