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Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus NX debuts in turbocharged and hybrid guise

Lexus showed off its polarizing new NX at the 2014 Beijing Motor Show, trotting out both the turbocharged 200t model (Lexus' first production turbo) alongside the hybrid-powered 300h.
We still don't know a great deal about the turbocharged model, aside from the fact that the engine underhood is a 2.0-liter four-cylinder, although we're hoping to get details sooner rather than later. For reference, the 2.0-liter turbo in the BMW X1 pumps out 240 horsepower while the four-pot turbo in the Mercedes-Benz GLA250 turns out 208 horsepower, which leads us to think we should expect the Lexus to fall somewhere between these two figures.
If Lexus' naming strategy in the past rings true here, though, we can confidently say the 300h will use a 2.5-liter four-cylinder Atkinson cycle engine with an electric motor and lithium-ion battery, just like the Lexus ES300h and Toyota Avalon Hybrid. That should mean around 200 system horsepower and well over 30 miles per gallon, although it's probably too early to predict economy with any degree of certainty.

Lexus reveals LF-NX crossover concept for Frankfurt

Compact luxury crossovers are becoming big business for upscale automakers. Mercedes is slotting the new GLA beneath the GLK, BMW has the X1 below the X3, Audi has downsized from the Q5 to the Q3, and Lexus is keen to get in on the game. And to that end, Toyota's luxury division is coming to the Frankfurt Motor Show this year with the concept crossover you see here.
Previewed a couple of weeks ago with an enigmatic teaser, the LF-NX concept, in the company's own words, "explores the potential for a compact crossover within the Lexus model range." The latest adaptation of the "L-finesse" design language could be the sharpest and most stylistically Japanese we've seen yet, with the sharp creases of the signature spindle grille repeated all around for a razor-sharp look. Lexus only released one shot of the cabin, but it looks as sharp as the exterior and, while clearly stylized, looks essentially more production-ready than most show cars.
Lexus hasn't revealed much about the powertrain, saying only that it incorporates "a new variant of the Lexus Hybrid Drive system tuned for SUV performance." Whether it actually has an engine that Lexus will detail at the show remains to be seen, but you can delve into the press release below for more and scope out the five images released thus far in the gallery above for a closer look.