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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

Lexus LF-30 Electrified Concept announces the brand's entry in EVs

The star of the Lexus booth at the biennial Tokyo auto show is an extremely futuristic concept named LF-30 Electrified that previews the firm's cars could look like — and be powered by — in 2030. The LF-30 Electrified uses clever technology to take Lexus into the electric vehicle segment for the first time. Lexus has leveraged parent company Toyota's expertise in the field of hybrid powertrains to become one of the industry's pioneers in the segment, but it has always shunned fully electric drivetrains. The LS-30 signals an about-face. Drawing on lessons learned while designing hybrids, engineers developed a 536-horsepower drivetrain that consists of a mammoth, 110-kilowatt-hour lithium-ion battery pack and four in-wheel electric motors that can deliver front-, rear-, or all-wheel drive. Don't let the press images fool you; the LS-30 is huge. It's nearly as long as the firm's LS flagship sedan, closer to a Chevrolet Suburban in width, and it weighs almost 5,300 pounds. It can nonetheless reach 60 mph from a stop in 3.8 seconds, and it can travel for up to 310 miles on one charge according to the overly optimistic WLTP testing cycle. Those figures might be irrelevant, because the driver can become a passenger by turning on the on-board autonomous technology and letting it worry about how quickly to accelerate, and when to charge. There's even a drone that Lexus calls an Airporter that autonomous transports luggage, for example, from in front of the owner's house directly to the car's trunk. Odds are you won't even need to tip it. Traveling in the LF-30 feels different depending on where you're sitting. The driver experiences a new concept Lexus calls Tazuna that draws inspiration from how a rein can create a mutual understanding between a horse and a rider; it sounds similar to what Mazda aimed for with the Miata, which famously channeled Jinba Ittai, or horse and rider as one, but it's a completely different take on it. The driver can adjust the stereo or dial a destination in the navigation system without taking his or her eyes off the road thanks to steering wheel-mounted switches and a large head-up display. The driver feels a lot like a jet fighter pilot, then. The passenger, on the road hand, is traveling first-class thanks to a seat inspired by high-zoot air travel, and a gesture-controlled screen. The rear seats recline, and the folks sitting in them can watch movies on a voice- and gesture-controlled glass roof called SkyGate.

2021 Lexus IS makeover will reportedly include V8 model

Come next year, things may get interesting for the Lexus IS, a car that currently is not the first to jump to mind when one thinks of compact, rear-wheel-drive sports sedans. The IS is rumored to be getting a major makeover for 2021, the most notable element of which is said to be the arrival of a V8-powered version. Don't call it an IS F, however; the model instead will be known as the IS 500. None of the above is official — the source of the V8 rumor is an Instagram post from allcarsnews, as surfaced by thedrive.com. As has been previously reported, the IS is going in for a major makeover for 2021, one that this outlet characterizes as being less than a complete redesign. It will, however, bring revised sheetmetal mirroring the look of the Lexus LS as well as a new interior. While the current engine lineup is said to carry over, this report says it will be joined by the brand's naturally aspirated 5.0-liter V8. That engine powered the IS F, which was dropped after the 2014 model year, but in the 2021 car it, strangely, will be sold as the IS 500. That's the rumor, anyway. In the IS F, Toyota's 5.0-liter V8 made 416 horsepower and 371 lb-ft of torque. Currently, in the RC F coupe, it's putting out 472 horsepower and 395 lb-ft of torque. The IS 500 and its V8 would join an IS engine lineup that consists of a 2.0-liter turbo four with 241 horsepower and a 260-hp 3.5-liter V6 in the IS 300, plus a 311-hp 3.5-liter V6 in the IS 350. Today's sportiest variant is the IS 350 F-Sport Blackline Edition (pictured). If true, this could be a brief last hurrah for Toyota's 5.0L V8. Previous reports have claimed that by 2022, Toyota and Lexus plan to eliminate V8s from any vehicle costing less than $90k, and as part of that move, Toyota will drop its 5.7-liter truck engine as well. Related video: