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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

2016 Lexus GS 200t First Drive

Last year, Lexus rolled out an ad for its GS that featured several luxury rivals swinging on pendulums, with a hypnotic voiceover that derides the BMW 5 Series' standard four-cylinder engine. The ad then asks viewers to, "Open your eyes to the six-cylinder, eight-speed Lexus GS." Oh, how times have changed. Consider the facelifted Lexus GS 200t and its four-cylinder turbocharged engine an admission that maybe the Germans are on to something. It's good to see Lexus getting with the times, but after a drive in Southern California, we find the first turbocharged GS comes up short in a lot of ways. This is the same engine Lexus uses in the NX, IS, and RC with 200t designations. The 2.0-liter four-cylinder uses a twin-scroll turbo, direct injection, and Toyota's most advanced continuously variable valve timing to produce 241 horsepower and 258 pound-feet of torque. That's 70 horsepower short of the GS 350's 3.5-liter V6. But torque is down only 22 fewer lb-ft, and the 200t's broad peak torque, from 1,650 to 4,400 rpm, promises ample usable power. The 200t offers little reward for the slower acceleration. As for that previously-mocked BMW 5 series, the Lexus has nearly identical output. But a 7.0-second 0-60 time is nearly a full second slower than the BMW's claim for the 528i, a car that weighs practically the same as the Lexus. Fuel economy is another head-scratcher. Lexus estimates the GS 200t F Sport returns just 20 miles per gallon in the city and 30 mpg on the highway, three and four mpg less than the 5er. This brand-new 2.0-liter turbo is hardly more efficient than the three-year-old GS 350. The V6 model nets 19 mpg city and 28 mpg on the highway, and is 1.3 seconds quicker to 60 mph. A smaller engine almost always means sacrificing performance for economy, but based on the figures the 200t offers little reward for the slower acceleration. At least the 200t is better from behind the wheel than on paper. We weren't that impressed by the low-end grunt of Lexus' 2.0-liter turbo when we drove it in the NX, but different gearing in the GS means snappier off-the-line behavior. Once the turbo catches up you're well into the heart of the torque curve, and the GS feels quicker than a seven-second jog to 60 mph. Mid-range punch is the engine's most endearing quality. Passing moves are easy and entertaining, even when you're already traveling at or above freeway speeds. Unfortunately, the engine gasps above 4,400 rpm.