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Lexus: Let's Play

Lexus opted to air a second ad during the 2015 Super Bowl, this time featuring its 2015 RC350 coupe. There is much drifting, both with a remote-controlled RC (yes, an RC RC, which is kind of the whole joke) and the full-sized, 306-horsepower coupe. It's a fairly creative spot and entertaining spot, so give it a look. You can check out our impressions of the new RC in our comprehensive First Drive.

MT digs deep, learns more about hot Lexus RC coupe

As we patiently wait for the all-new Lexus RC to be unveiled at the Tokyo Motor Show in November, Motor Trend has dug up some tasty info on the Japanese automaker's new coupe for us to discuss. While we already knew some speculative, but credible, details on the upcoming two-door Lexus, MT reportedly has the dish on some details of the hotter RC F coupe (shown in the spy shots above).
The article says that the F will carry a six-figure MSRP and use a 455-horsepower, 5.0-liter V8 with cylinder deactivation, mated to an eight-speed automatic transmission. Carbon fiber body components will help reduce curb weight, and the scooped hood is said to optimize aerodynamics as the car will reach a top speed of around 186 miles per hour. Specific high-speed handling improvements include specially developed Brembo brakes, a beefed-up suspension, Michelin Pilot Sport PS2 tires and an automatic decklid spoiler.
As for other RC models, MT mentions the hybrid and V6 variants we already heard about, but it also says that the car could get a 2.0-liter turbo engine. This will probably be the engine used in the base model, which is expected to start at around $40,000. Head on over to Motor Trend for the full article, including a rendered image of the RC F.

Lexus still weighing convertible prospects [w/poll]

Lexus dealers may be clamoring more for a three-row crossover than a two-door convertible, but as far as the automaker itself is concerned, the prospect of a droptop is not out of the question. In fact, according to the latest report from Automotive News, Lexus is currently considering two alternative proposals for adding a new convertible to its lineup. One would be based on the LF-C2 concept showcased at the LA Auto Show last month and take the form of an RC convertible, essentially taking the place of the outgoing IS Convertible at a relatively accessible market position. The other would essentially be a roadster version of the LF-LC sports car and take a much higher position in the company's lineup. Lexus is reportedly evaluating whether it can justify having both convertibles in its lineup – something it hasn't done since the IS and SC convertibles briefly overlapped in 2009-10. But considering the downwards slide in sales of IS Convertibles, it would be hard to make the business case for two new ones. So if sales of the IS Convertible have been so low, why make a new droptop altogether, you ask? A fair question, and the answer very well might come down to projecting a more youthful image and attracting younger buyers into Lexus showrooms – even if they don't ultimately buy a convertible at all. Lexus is well aware that its core customer base is aging, and is in no rush to alienate its more mature clientele, but if it's going to succeed in the long run, it's going to have to bring in younger customers. Have an opinion one way or the other? Voice it in the informal poll below.