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Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Lexus considering V8 Supercars racing program

Just a few years ago, Holden and Ford were the only manufacturers competing in Australia's V8 Supercars series. But those days were left long ago in a cloud of smoke on the track, and are only disappearing even further in the rearview mirror as the latest intel suggests Lexus could be ready to enter the series as well. Speaking with CarAdvice.com.au at the local launch of the RC coupe, Lexus Australia chief Sean Hanley revealed that his office approached the race organizers to hold "very high-level discussions" about the Japanese luxury brand entering the series. The development is reportedly spurred by the warm reception the RC has enjoyed so far Down Under, and by an expected impending shift in the rules of the V8 Supercars championship. The series has been rumored to be shifting away from strictly eight-cylinder sedans to include coupes and other engine types – a move that would open the door to more manufacturers to participate, including Lexus with the RC F. Currently the field is made up of Holden Commodores, Ford Falcons, Nissan Altimas, Volvo S60s and privately-entered Mercedes E63 AMGs. Nissan, Volvo and Mercedes only joined in the past couple of seasons following the last round of rules changes. The series received "international" status from the FIA in 2011and in the past few seasons has held races in locations as far flung as Abu Dhabi and Texas to its principally Australia-based calendar. Lexus, for its part, has competed in Grand-Am, Germany's Nurburgring-based VLN series and Japan's Super GT series, but unlike parent company Toyota, has yet to embark upon a top-level racing program in Formula One, the World Rally Championship or at Le Mans.

Lexus IS, new and old, and LFA to make splash at SEMA

Lexus has announced its Specialty Equipment Market Association (SEMA) show cars: a group of eight Lexus IS sedans spanning all three generations, and a 2012 LFA supercar. One of the show cars, a custom 2014 Lexus IS 350 F Sport, is a creation penned by IS fan Rob Evans, the winner of a contest to design a Lexus SEMA show car.
The standouts in the group of Lexus IS show cars, in no particular order, are a 700-horsepower 2014 Lexus IS 340 (it has a heavily modified Toyota Supra inline six swapped in, which is stroked out to 3.4 liters, hence the nomenclature change) by Philip Case and a supercharged 2004 Lexus IS 300 by Maricar Cortez. Both cars prove that oldies can be goodies - the venerable Supra 2JZTE engine, which ceased production over a decade ago, lives on in a 2014 platform, and the 2004 IS 300 gets a supercharger and remains relevant through the use of electronics, such as a back-up radar sensor, upgraded headlights and more.
Of course, the LFA by Guy S. De Alwis will be a stand out on its own, but unfortunately Lexus only provided us with a couple pictures that don't do it justice. We'll have to take a closer look at it on the show floor. Same goes for the IS penned by contest-winner Rob Evans, of which only a rendering was provided.