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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Updated 2016 Lexus LX 570 bows in Monterey

Lexus just pulled the wraps off its 2016 LX 570, and though the updates are minor, they're long overdue. A new one-piece spindle grille – framed by a satin chrome trim – defines the front end aesthetically, and adds a more aggressive look, bringing the eight-passenger SUV up to speed with Lexus's current design language. New LED headlights, turn signals, and foglights further distinguish the front end. The LX 570 adds new wheels, the standard 20-inch split 10-spoke wheels, with an available 21-inch option. While the new LX keeps the brawny 5.7-liter V8 – rated at 383 horsepower, with 403 pound-feet of torque available at 3,600 rpm – it adds a new transmission. For 2016 the LX 570 drops the six-speed in favor of a new eight-speed automatic transmission. This combination means the LX is capable of towing 7,000 pounds, and we expect the 4WD system – the LX flaunts its Toyota Land Cruiser roots – to be as formidable as on the current model. Drivers will appreciate the new Drive Mode Select, which adjusts throttle and suspension calibration with the turn of a dial. The system works in conjunction with the adaptive variable suspension, which adjusts damping, and makes for a smoother ride in the cabin. Drivers can choose from four modes: Eco, Comfort, Sport, and Sport +. The LX gets more standard safety features for 2016, including the Lexus Safety System+, a blind spot monitoring system with rear cross traffic alert, and a tire-specific TPS that gives pressure readings for each tire. Additionally, the multimedia system gets a boost with a new 12.3-inch screen with a remote-touch interface. The Panoramic View Monitor, and "Climate Concierge" are now standard features, while a heads-up display is now an available option. Scroll down for the full details in the press release. Making a Classic Entrance: Lexus Debuts Refreshed 2016 LX 570 Luxury Utility Vehicle at Pebble Beach Concours d' Elegance ???? - Redesigned Exterior Highlighted By One-Piece Spindle Grille ? New Eight-Speed Automatic Transmission - More Standard Safety Features: Lexus Safety System +, Blind Spot Monitor with Rear Cross Traffic Alert, Tire Specific Tire Pressure Monitoring System - Upgraded Multimedia With Larger 12.3-inch Screen and Remote Touch Interface - Added Standard Features Including Panoramic View Monitor and Climate Concierge - Available Lexus Enform Service Connect - Available Heads-up Display MONTEREY, Calif. – Aug.

2019 BMW M850i xDrive: How it compares on paper with other GT coupes

Although the hot new vehicles for the rich seem to mainly comprise SUVs and supercars, the neglected luxury GT coupe segment is starting to see some life again. The latest to add a spark to this set is the 2019 BMW M850i xDrive. It goes on sale later this year, and revives the 8 Series that's been dead since the 1990s. The first version available to Americans will be one with a twin-turbo 4.4-liter V8, with other versions likely following. Before it launches, we wanted to get a lay of the grand-touring land and see how the new BMW stacks up to the competition in performance, practicality and price. While some of these models have higher-performance or more-affordable iterations, we picked the versions that would be the closest match to this 8 Series model. They include the 2019 Lexus LC 500, 2018 Mercedes-Benz SL 550, 2018 Mercedes-Benz S 560 Coupe and the 2018 Maserati GranTurismo. We will also provide some short summaries on our experiences with these cars, but to get a full picture of each model, be sure to check out their full reviews. And if you want to compare any of these cars with models you don't see here, be sure to try out our car comparison tool. Engines, transmissions and performance On paper, the BMW M850i xDrive is clearly the performer of the group. It has the most power and torque at 523 horsepower and 553 pound-feet. Coupled with all-wheel-drive and an eight-speed automatic, the car is able to overcome its relatively portly 4,478-pound curb weight to hit 60 mph in a scant 3.6 seconds. That's more than half a second quicker than the lightest car in the group, the Mercedes-Benz SL550, which weighs 4,012 pounds. The other three vehicles are in the low- to mid-4-second range to 60 mph. Though the Maserati is the slowest to 60 mph, it does boast the highest top speed of 186 mph. The M850i and SL 550 are electronically limited to 155 mph, while the Lexus is limited to 168 mph. The Mercedes S 560 has the lowest top speed at an electronically limited 130 mph. View 52 Photos Of interest is that there's a 50/50 split among these cars between using a pair of turbos, and having none at all. The BMW and Mercedes resort to forced induction, whereas the Lexus and Maserati choose to stay naturally aspirated. This is likely why the Germans break 500 pound-feet of torque, while the others don't make it to 400. Also interesting is the spread of gear quantity. The Maserati has just six ratios to choose from, and the Lexus has a whopping 10.