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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

2013 Lexus LS460 F-Sport AWD

Gary Approved
There's a guy that goes to my gym who can't get enough of the Lexus LS - let's call him Gary. Gary's the guy - you've probably got one at your gym, or coffee shop, or some other public but quasi-social location - who talks to everyone he meets. Sit next to him on the rowing machine or run by him on the track, and he's almost certainly going to bend your ear for a minute or 20. Gary is in his mid-60s, a business owner, and the super-proud owner of a 2013 Lexus LS.
Not being a shy man, Gary will be the first one to tell you that he didn't do much comparative shopping (he "drove by" the BMW dealership, and looked at a 7 Series "on the computer"). Being a satisfied former owner of multiple Lexus RXs, there was probably only a tiny statistical chance that Gary wouldn't end up in an LS when it came time for him to treat himself to the tricked out luxury car that he'd wanted for a long time. Still, when I found myself chatting with Gary about his new LS, right after I had spent a wintry week in the 2013 LS460 F-Sport AWD, I figured that he'd have some light to shed on the car.

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.